It’s safe to say the past decade hasn’t been a smooth ride for SMEs. During the first half of the 2010s, the nation was still busy recovering from the aftermath of the 2008 financial crash, while the last few years have been dominated by…
Anyone involved in business is facing an extraordinary challenge. For decades, ‘working in business’ has been a perfectly respectable career. It says wealth creator, driver of economic prosperity that benefits all. But lately this has…
In today’s internet age, you could be forgiven for thinking that business locations are no longer as important.
When it comes to business, there’s a basic structure of how things are done. There’s your product or service, the interaction between the customer and the product, the means to acquire the service, and a means to get paid providing it.
From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses…
The festive shopping season is in full swing and for retailers the potential rewards have never been higher.
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
Over the past few years we’ve seen a profound shift in the public consciousness towards sustainability and the importance of practising sustainable behaviour in our day-to-day lives.