Services

While a rebrand represents a major change in strategy, the best rebrands can target new customers while retaining the loyalty of old ones.

After missing its target for subscription growth, Netflix saw $25 billion wiped off its market cap.

The heads of Apple, Microsoft, Unilever and many others are pressuring the government to set more ambitious emissions targets.

It makes sense that luxury goods marketers try to target high-earning customers – but finding a ready buyer is rarely so simple.

The vote at Amazon’s Bessemer warehouse, which drew widespread political attention, is projected to fall in favour of the company.

A new billionaire was minted roughly every 17 hours between March 2020 and 2021, according to the magazine.

Notable luxury and sports brands have come under fire after condemning reported forced labour in Xinjiang.

The heads of 19 major companies are calling on world governments to end executions globally, with a focus on the US.

The company becomes the latest to require holidaymakers to prove their vaccinated status before using its service.

The payments business has become Silicon Valley’s most highly valued private company, tripling in less than a year.