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Riccardo Pozzoli – The Man Who Monetised Blogging
Tell us about the very beginnings of The Blonde Salad? Whose idea was it and how did you turn Chiara’s blog into a media company & a talent management agency?
It all began in October 2009 when I was doing an internship in USA and…
When Will Brands & Billionaires Join the Trillion Dollar Club
Whilst no individual has amassed a trillion-dollar fortune yet, Jeff Bezos, on the other hand, is expected to be the first individual to hit the trillion-dollar mark, as he was the first person to reach $100 billion.
For CEO Today’s…
It’s the Age of the Smart Site and CEOs Need to Catch Up
Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
Unilever Announces Cuts to Plastic, but Why?
It says this is a bid to attract Gen Z consumers towards its products, and of course to save the planet, but are there more business elements to this announcement?
Create a Top-Notch Customer Experience in 5 Easy Steps
In order to ensure you are on the right side of your customer reviews, you need to offer great service, to all customers, all of the time.
This customer service will be delivered not just by smooth apps and automation, but by human staff…
5 World Famous Brands and How They Made It Big
It’s easy to get carried away with our stereotypes and assume we know which countries love specific products.
Fake Reviews: TripAdvisor Slams Facebook and Google
TripAdvisor recently defended itself from criticism by consumer group Which?, alleging the company was not doing enough to tackle fake reviews on its website.
4 Keys to a Successful Digital Marketing Campaign
In today’s world of business, digital marketing is the order of the day. To maximize their brand’s recognition, sales, and growth, businesses need to rethink their marketing strategies.
When Is It Right For A Business Owner To Borrow Against Their Own Home?
Starbucks founders Jerry Baldwin, Zev Siegel and Gordon Bowker famously built their $79 billion dollar coffee empire on the back of taking out a small loan, so when is the right time as CEO to take out a loan to grow your business?
What Are NGOs Saying About You?
NGOs are at the forefront of corporate social movement. If a company is not adhering to regulatory compliance or social responsibilities, NGOs will shout about it.