Building Brands

2018 was an auspicious year, the first when those born at the turn of the century reached adulthood. Generation Z, those in their late teens to mid-twenties, has grown up in a truly connected society and that’s had a profound impact on…

Today, competition can seemingly come from any geography or sector, and customer loyalty can dissolve in a click. Given this rapidly changing landscape, smart corporate leaders are increasingly looking to design as a crucial source of…

Flexible working is increasingly in demand. It’s high on the list of preferred benefits for many UK workers and something CEOs keen to improve employee retention and increase engagement in 2019 should consider. Research from XpertHR…

It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Below, Lucie Greene, Director of JWT, introduces the firm’s 2019 innovation report, which covers several upcoming trends for the year.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Andrew Watts, CEO of international building design engineering company, Newtecnic, looks at how increased efficiency in infrastructure development enables scaleable business responses and brings positive returns for commerce and society.…