Building Brands

‘Captain of Industry’ Graham Norton-Standen, was recently appointed as Chairman of the exciting and award-winning SpaceTech company, Spelfie.

Many of the most successful companies in the world today came from humble origins. How can you ensure that you are ready to make your start as a business leader?

Numerous studies have made clear that companies which display a social conscience are more likely to attract investors and loyal customers.

It makes sense that luxury goods marketers try to target high-earning customers – but finding a ready buyer is rarely so simple.

Founded in 2010 in San Francisco by Irish brothers John and Patrick Collinson, Stripe is a payments business whose software platform allows companies to accept online payments. With customers ranging from small websites and apps to tech…

Just like a company, nations use their image to attract investment - and for a lucky few, the Mars race could become the biggest brand booster of the century.

It all starts at the top. The board must recognise the increasingly diverse role played by the CFO and how it can empower the business.

Though it may be eyed warily by traditional investment gurus, an array of the world’s most prominent business leaders remain convinced of Bitcoin’s potential – and many have made fortunes off their optimism.

The responsibility of building a global response to climate change rests on big business. Even those not involved in the energy sector must overhaul the way they operate to create a real change.

The inexorable shift towards a digital way of working has not slowed down in the new year. How can global corporations stay upright on the wave?