Building Brands

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

From Porsche to Gillette to Michelin, the companies that maintain consistent profits are those that compete best on pricing – and have a board that knows to drive the topic.

A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.

Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with…

The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.

The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the…

As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.

Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?

While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent…