Building Brands

Traditional companies looking to compete with the latest wave of digitally native challengers know they must find ways to offer a great service and digital customer experience. But to succeed, they must be prepared to go much further than…

Samsung’s Director of Innovation, Kate Beaumont tells us why business leaders can’t afford to overlook the potential for 5G to kickstart a new level of connectivity and enterprise innovation. 5G has landed in the UK after years of hype…

Daniel and Andreas Sennheiser are the Co-CEOs of Sennheiser, a German-based company that produces premium audio equipment for personal, professional and business applications with a rich history in the industry. We were honoured to…

As you were growing up, did you or anyone you know say, “I want to be a salesperson?” If you answered, “Yes,” you are likely one in a million. Sales has never been thought of as a career—rather thought of as a job one falls into. You went…

Over the past decade, the way we work has utterly transformed and continues to evolve at speed. We are now working remotely and flexibly on a whole host of different devices, and as such technologies have developed and new innovations have…

In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid. Few business leaders would dispute the fact…

John Vladimir Slamecka is the President of AT&T Europe, Middle East & Africa (EMEA). AT&T Inc remains the world's largest telecommunications company, and in this feature, John touches on deploying software-defined networking to…

Your business’s e-commerce website should be beyond functional – it must create a seamless customer experience that builds loyalty and brand affinity. In a world where online services often dominate, it’s essential that senior leadership…

AI Is About People, Not Robots The financial services sector has been one of the early adopters of Robotic Process Automation (RPA), deploying automation to increase efficiencies, meet compliance obligations and drive customer…

Purpose is nothing new in the world of business. But getting it right has never been more urgent. From Extinction Rebellion to #MeToo, we’re living at a time of polarising issues, which has given rise to a wave of activism across the world.