Building Brands

Guillaume Chesneau is currently the Managing Director of Nespresso UK and ROI, responsible for leading Nespresso’s operations in both markets as the company focuses on business growth and driving transformative sustainability initiatives.

More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.

Instilling a company with a strong sense of purpose is no longer optional – it's crucial to success and expansion.

In a mountingly cynical business environment, there is no faster route to success than to show your customers, employees and communities that you are serving them.

In today's business environment, large companies could stand to learn from startups' willingness to change direction. But how can it be implemented effectively?

Even in times when the outlook for the world seems bleak, companies are in a unique position to make an impact for environmental and social good.

2020 will be remembered as a year of change. Much of the change has been forced upon us unexpectedly, but even during times of turmoil and uncertainty, there are often positives that come out of change that we can embrace and benefit from…

No business is safe in uncertain times. With disruption set to continue through the year's end, even multinational companies must make preparations to avoid insolvency.

When did you know you wanted to launch your businesses? What inspired you? The first business, SHREDDY, was launched less intentionally than my second, TALA. I wanted to help simplify people’s fitness journeys and create products that…

Created in 2012, Ethique is the first lifestyle brand in the world to develop an entirely plastic-free solid product range. All of their solid bars are 100% plastic-free, certified palm oil-free, vegan and cruelty-free and packaged in…