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Building Brands
How to Turn Your Hometown Into a USP
There is a common misconception that most CEOs are aware of: being located in London, or other capital cities around the globe is the only way to be profitable.
Harnessing the Power of Media and PR to Promote Your Brand
Liz Ivens is a Journalist and Public Relations Consultant. Below, Liz discusses how powerful the media and PR can be for promoting your brand—when done correctly.
All publicity is good publicity, right? Rarely. The…
District 7 Properties: Creating an Iconic Company in the UAE
Dr. Anas Hasan AlMulla is the Founder and Managing Partner of District 7 Properties. Originally from Riyadh, Saudi Arabia, he has now lived in Dubai, UAE for the past 7 years. District 7 Properties was founded in 2014, and since then, it…
Using Risk Management to Accelerate Decision Making and Growth in Your Business
One of the most painful aspects of growing a business are surprise shocks or accidents that hit the reputation, cash, profitability or business plans with such impact that it threatens the very future of the company and potentially the…
Nike Vs Pepsi: 10 Growth Lessons to Learn from Epic Gambles
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
What Keeps Customers Loyal to a Brand?
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
5 Things Microsoft Got Right
Ever since its slow but grand inception in the tech scene, Microsoft has been carrying the torch of computing technology and though rivalled by many great firms, it has maintained its competitiveness across several tech spheres and markets.…
How to Successfully Exhibit at a Trade Show
Trade shows are a substantial investment for companies; requiring time, money and additional resources.
While trade show success is typically measured in lead generation and estimated return on investment, a carefully executed show…
Economy of Mistrust: Are Brands Helping to Fuel a Polarised Society?
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society.
“All the world is made of faith, and…
‘Putting a Man on the Moon’: The Biggest Barrier to Business Growth is ‘Lack of Intent’
There are a number of challenges to business growth today, in some cases these are linked to issues associated with product or service developments, but probably the biggest barrier of them all is people. People are often their own worst…