Building Brands

Personal data has never been more valuable for business executives. CEOs and business leaders across the globe are pushing their teams to take advantage of the enormous opportunities that data provides, from creating hyper-targeted…

In an ideal world, the boardroom should be a place where the brightest and best minds from across an organisation come together to exchange ideas, solve problems and ultimately drive the business forward. In reality, it is often a toxic…

Running a successful company takes a lot of work. There are so many different factors that must perfectly coalesce to create a compelling brand or product that consumers want to purchase, and many executives recognise that the multitude of…

Ramphastos Investments is a venture capital and private equity firm which is known for its entrepreneurial spirit and its focus on driving top-line growth in enterprises at all stages of their evolution: from start-ups to scale-ups,…

2018 marks eight years since I sat with a UCAS rejection letter in hand, forced to do a U-turn on my future plans. I still remember the despair I felt when I didn’t get accepted into university. I was the only one of my friends not planning…

LGBT+ inclusion is rightfully top-of-mind for the business community – not just because it’s the right thing to do, but because there are many cultural and corporate benefits of LGBT+ inclusion. The Harvard Business Review has reported that…

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…

Why creativity is iterative and not an end-game. #fail. It’s become a tag that no one wants to be associated with. In this social media-fuelled world we now live in, #winning tends to be what we all want to be striving for.…

The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…