Building Brands

Founded in 2010 in San Francisco by Irish brothers John and Patrick Collinson, Stripe is a payments business whose software platform allows companies to accept online payments. With customers ranging from small websites and apps to tech…

Just like a company, nations use their image to attract investment - and for a lucky few, the Mars race could become the biggest brand booster of the century.

It all starts at the top. The board must recognise the increasingly diverse role played by the CFO and how it can empower the business.

Though it may be eyed warily by traditional investment gurus, an array of the world’s most prominent business leaders remain convinced of Bitcoin’s potential – and many have made fortunes off their optimism.

The responsibility of building a global response to climate change rests on big business. Even those not involved in the energy sector must overhaul the way they operate to create a real change.

The inexorable shift towards a digital way of working has not slowed down in the new year. How can global corporations stay upright on the wave?

Celebrity publicist and brand expert Matthew Hayes explores the bombshell interview and what it reveals about the royal family's branding catastrophe.

In recognition of International Women's Day, we take a look at some of the most insightful books written by the female business leaders who inspire us.

Social media marketing is no longer an optional strategy for top brands. As experiences shift online, corporations must also make the most of their online presence.

Corporations have been requiring consumers to sign agreements that will strip away their right to sue if they are injured or develop an illness as a result of a defective product.