Building Brands

When it comes to business, there’s a basic structure of how things are done. There’s your product or service, the interaction between the customer and the product, the means to acquire the service, and a means to get paid providing it.

From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses…

Born in the Philippines, he is the Founder and CEO of Resident Holdings Group, the Founder and CEO of Antonio Development in New York, as well as the Founder and CEO of Revolution Precrafted - the first and only PropTech unicorn startup in…

The festive shopping season is in full swing and for retailers the potential rewards have never been higher.

Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.

Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.

Over the past few years we’ve seen a profound shift in the public consciousness towards sustainability and the importance of practising sustainable behaviour in our day-to-day lives.

38% of Americans say budgeting for experiences and travel is now a top priority.

A strong exhibition stand is always going to be a good driver for business, so it’s important to make it as attractive as possible.

Corporations apologise a lot nowadays. But they aren’t always sorry. Social media is the main driver behind this behaviour.