Building Brands

Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of…

Professional presence is a key factor in attracting the modern customer, but how do you ensure your small business can rival your big corporate competitors? eReceptionist’s Rory Whelan discusses changes you can make today. Your…

Chris West, Founder of Verbal Identity, offers his take on the state of the high street and House of Fraser, and how struggling businesses will need more than just a management consultant to stay afloat.   So, House of Fraser. Tough…

Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the…

Elon Musk is a 21st century creative visionary and one of the most successful entrepreneurs on the planet. Having founded two of the world’s most talked about and innovative companies in the world, Tesla Motors and SpaceX, and ranked the…

In the digital age, MPs have moved onto the likes of Twitter and Facebook. However, you cannot ignore the power of delivering your message to the door of your constituents. Direct mail is experiencing a recent boom, with Google and even…

For many business owners, thinking up a new advertising strategy is tough. So, why not check out past successes for inspiration? Where the Trade Buys, a leading UK supplier of outdoor banners and printing services, has found a collection…

Elon Musk is a phenomenon. He is viewed by many as the CEO of the future: a visionary constantly pushing the boundaries of what’s possible both in engineering and business. But is the man who has convinced numerous investors to entrust him…

By Louisa Rochford 2018 has been off to a tumultuous start with the fall of Carillion as it went into liquidation, and Maplin and Toys R Us going into administration following their struggles with debt and inability to find a buyer. The…

Competing with online fashion and goods sellers, such as Amazon and Walmart, which appear to be having a huge price standoff, is futile for today’s high street companies, and the situation only looks to be getting worse. 2018 is expected…