Building Brands

Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…

The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will…

When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will…

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

Robert Taylor is the CEO and General Counsel of 360 Law Group, the first law firm to offer consumers and businesses the choice of regulated or unregulated legal services under the same umbrella organisation. Fuelled by a global network of…

In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing…

Being one of the world’s biggest sporting events, on a par with the Olympics, the FIFA World Cup invites 32 nations to compete across the globe. This in turn leads to a global viewership that is targeted for mass marketing by thousands of…

Professional presence is a key factor in attracting the modern customer, but how do you ensure your small business can rival your big corporate competitors? eReceptionist’s Rory Whelan discusses changes you can make today. Your…

Chris West, Founder of Verbal Identity, offers his take on the state of the high street and House of Fraser, and how struggling businesses will need more than just a management consultant to stay afloat.   So, House of Fraser. Tough…

Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the…