When it comes to business, there’s a basic structure of how things are done. There’s your product or service, the interaction between the customer and the product, the means to acquire the service, and a means to get paid providing it.
From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses…
The festive shopping season is in full swing and for retailers the potential rewards have never been higher.
Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
Over the past few years we’ve seen a profound shift in the public consciousness towards sustainability and the importance of practising sustainable behaviour in our day-to-day lives.
A strong exhibition stand is always going to be a good driver for business, so it’s important to make it as attractive as possible.
Corporations apologise a lot nowadays. But they aren’t always sorry. Social media is the main driver behind this behaviour.