Building Brands

Whether you’re communicating with employees, partners, or customers, email can help you get your message across quickly and efficiently, making it one of the most important tools in a CEO’s toolkit.

As a small business owner, you have a lot on your plate.

Internal auditing is one of the most effective ways to ensure that your business operates as intended.

Business credit cards are generally a means of earning rewards and financing purchases for your organization. Credit cards are offered to business owners regularly, and may be hard to pick. However, you don't need to know every type of…

It’s not just about creating something that your audience might like. Yes, you should research thoroughly and create something of high quality. Still, unless you take the right steps to inform your target audience that a solution exists, as…

With a self-starter mindset and an approach to empowering society, Taran Sidhu holds an experience of decades in the industry and formed Cogneesol in 2008. The first-generation entrepreneur with roots grounded in a small town in India is…

According to Gartner, there has been a radical shift in priorities for CEOs that has not been seen in 15 years, with people, purpose, prices and productivity as key issues for the C-suite this year. With shifting priorities in response to…

According to Forbes, Jeff Bezos has an estimated net worth of $136.1 billion at the time of writing, making him one of the richest people on the planet. Most of Bezos’ wealth stems from his shares in Amazon, which he founded in 1994 from…

What is the core of great leadership? Is it heroism, the leader as an inspiring spearhead who can march her troops to collective achievement? Is it service, the leader as an enabler who is there to supply his team with the resources they…

Kaseya CEO Fred Voccola got a taste for entrepreneurship early on, selling his first company while still in college and crediting his father for instilling a passion for innovation at a young age. Voccola shares the importance of…

The vape industry has blown up in popularity in the last couple of years. While it is true that succeeding in such a competitive market can be a challenge, it’s not impossible. Businesses that are in such high demand always have a chance of…

The critical benefits of location analytics are why it’s growing rapidly. Statistics show that the global location analytics market size is projected to grow from USD 15.76 billion in 2022 to USD 43.97 billion by 2029. If you are about…