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Taglines, Slogans and the Irony Behind the Brand

Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations…

10 Top Tips to Crowdfunding Your New Business

So you have a new business idea, and likely some good experience behind you already, but the funds don’t quite meet the needs for launch right now. So how can you go about crowdfunding? Below CEO…

Creating a Brand: Where Do You Start?

Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and…

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