The Growing Importance of Strategic Foresight
Though largely ignored by multinational companies in the past, the value of real strategic forecasting is only going to grow throughout 2020 and beyond.
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Secrets of Success
How to Change a Marketing Strategy
Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with…
Jacinda Ardern: How Great Leaders Manage a Crisis
The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.
Why Collaboration Should Be at the Heart of Business
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
5 Top Business Books CEOs Should Be Reading in Lockdown
Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?
The Secret Behind TikTok’s Rapid Growth
While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent…
3 Questions Business Leaders Should Ask Themselves During the Pandemic
Enabling remote working is not a new thing; it’s a concept companies have grown with as they utilise technology to scale globally. But never has working from home been so robustly tested as it is right now.
Many organisations have…
Reopening for Business in a Post-COVID-19 World
Employers have an obligation to protect their staff’s wellbeing at work and business owners must plan accordingly and implement measures to limit the risk of infection.
Here are some of the steps businesses can follow to make the…
How Diversity & Inclusion Will be Affected by COVID-19
A quick Google search will return study findings from McKinsey - companies with greater racial and ethnic diversity are 35% more likely to have financial returns above their industry average, and Boston Consulting Group - companies with…
5 Best Books for Understanding and Supporting Mental Health at Work
Mental Health Awareness Week takes place 18-24 May and it could not come at a more relevant and important time. The effects of the COVID-19 pandemic are widespread – and business leaders and their staff are all feeling the pressure.