Building Brands

2018 marks eight years since I sat with a UCAS rejection letter in hand, forced to do a U-turn on my future plans. I still remember the despair I felt when I didn’t get accepted into university. I was the only one of my friends not planning…

LGBT+ inclusion is rightfully top-of-mind for the business community – not just because it’s the right thing to do, but because there are many cultural and corporate benefits of LGBT+ inclusion. The Harvard Business Review has reported that…

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…

Why creativity is iterative and not an end-game. #fail. It’s become a tag that no one wants to be associated with. In this social media-fuelled world we now live in, #winning tends to be what we all want to be striving for.…

The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and…

CEO Today sits down with Ceuta Group CEO Edwin Bessant. Edwin tells us about Ceuta Group’s beginnings, its unique brand-fostering service which is helping businesses to grow their brands globally, and how business in the company has…

Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and…

Salesforce CEO, Marc Benioff, is buying highly-respected US magazine Time for £145.3 million ($190m). The magazine is currently owned by media group Meredith Corporation, who have been attempting to sell Time since they purchased its…

Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to…

The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will…

When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will…