Building Brands

It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Below, Lucie Greene, Director of JWT, introduces the firm’s 2019 innovation report, which covers several upcoming trends for the year.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Andrew Watts, CEO of international building design engineering company, Newtecnic, looks at how increased efficiency in infrastructure development enables scaleable business responses and brings positive returns for commerce and society.…

Just how recognizable are brand logos? Would you be able to recognize most of them?

Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.

The power of networking and the benefits of learning from your peers is no great secret. Since the dawn of time in business, we know as leaders ourselves, that building strong relationships with people is an extremely valuable use of time…

Personal data has never been more valuable for business executives. CEOs and business leaders across the globe are pushing their teams to take advantage of the enormous opportunities that data provides, from creating hyper-targeted…

In an ideal world, the boardroom should be a place where the brightest and best minds from across an organisation come together to exchange ideas, solve problems and ultimately drive the business forward. In reality, it is often a toxic…