Building Brands

Elon Musk is a phenomenon. He is viewed by many as the CEO of the future: a visionary constantly pushing the boundaries of what’s possible both in engineering and business. But is the man who has convinced numerous investors to entrust him…

By Louisa Rochford 2018 has been off to a tumultuous start with the fall of Carillion as it went into liquidation, and Maplin and Toys R Us going into administration following their struggles with debt and inability to find a buyer. The…

Competing with online fashion and goods sellers, such as Amazon and Walmart, which appear to be having a huge price standoff, is futile for today’s high street companies, and the situation only looks to be getting worse. 2018 is expected…

Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even…

It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave…

CEO and founder of VST Enterprises, Louis-James Davis, created the company’s technology to help tackle the huge limitations with serial numbers, barcodes and other scannable codes that are vulnerable to mass counterfeiting. Below he…

Identifying the gap in the market, or your unique selling point (USP), is the holy grail of business success to many. Others believe drive and determination are the most important consideration, whilst some may think it is the ability to…

By Louisa Rochford   Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage…

Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to…

“We are reliable.” ---------- “We really care.” ---------- “We deserve your trust.” For decades, brands have relied on broadcasted messages just like those. The equivalent of standing on a raised platform, shouting to an impassive…

Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business.…

Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH…