Building Brands

As the 8th of March ushers in the 110th International Women’s Day (the first was held in New York in 1909), we talk to five trailblazing senior female professionals from the creative industries, and ask them how they deal with the…

Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a…

Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for…

Spoon Customs designs and produces some of the most exclusive and high-performance steel racing bicycles in the world, handmade by Italian artisans in the Southern Alps. It’s a dream come true for founder and CEO Andy Carr. Like so many…

When young people enter the workplace today, they are pushed to their limits, they face incredible pressure and as a result they learn in a world that focuses only on targets, bottom line profits and process.  In contrast, the worry is the…

What differentiates your company from your rivals? In corporate literature, the answer to this crucial question is usually about unique selling points, improved value propositions and unrivalled leadership teams. However, such internally…

Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.

How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.

In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.

Hiring a CEO is a big task. Finding the perfect candidate to lead a business takes a lot of work and requires a thorough and robust recruitment process in order to get it right. Whilst many organisations work with recruitment agencies to…

While most corporates and businesses have implemented a social impact strategy, many are typically incongruent with the company’s profitability and growth objectives and are often rendered obsolete. Effective social impact strategies need…

2018 was an auspicious year, the first when those born at the turn of the century reached adulthood. Generation Z, those in their late teens to mid-twenties, has grown up in a truly connected society and that’s had a profound impact on…