What’s Your Brand Personality?
How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.
Customers will remember your business by its strong brand voice and personality. By building this, you can carve out a niche and name that people will not only remember but trust and refer. Characterize your brand by a set of words that you want your business to embody.
Example characteristics like reliable, daring, or imaginative fall under the umbrella of a brand personality type. The five types include sincerity, excitement, sophistication, competence, and ruggedness.
Brands like Chevy or Harley Davidson fall under ruggedness, while Hallmark would be associated with sincerity. Which of these brand types best describe your business?
To help you narrow it down, Valpak have put together the below flowchart to uncover your brand personality. Whether you’re a new business cultivating your voice or you’re looking to rebrand, it asks probing questions like where would your brand hang out or who would be your dream CEO.