Influencers

Trump Delays TikTok Ban: U.S. Users Back Online Amid Political Drama

January 20, 2025
Trump Delays TikTok Ban: U.S. Users Back Online Amid Political Drama In a dramatic turn of events, TikTok has resumed operations in the United States after President-elect Donald Trump intervened to delay the enforcement of the ban that had taken effect on January 19. The Chinese-owned social media platform, which boasts over 170 million American […]
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How To Start Using Influencers To Market Your Brand

December 8, 2022
The modern economy has a very large, healthy, and active digital and virtual sector to it.
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8 Social Media Marketing Strategies For Retail Businesses

October 19, 2021
The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts. Unfortunately for some, business cessation was the only way to cut down losses and veer away from bleeding out. As a result, […]
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How Can Influencers Turn Their Brands Into Wildly Successful Companies?

August 26, 2021
Over the past few years, the word “influencer” has come to be associated with fashion bloggers and Instagram stars who cram their feeds with sponsored content. And while those people do hold colossal influence in the current middle market, they are not the type of influencer that elite buyers, genius innovators, angel investors, and world-changers […]
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How Brands Can Capitalise on the eCommerce Revolution

February 18, 2021
Social media marketing is no longer an optional strategy for top brands. As experiences shift online, corporations must also make the most of their online presence.
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Marketing Your Business: The Importance of Face

September 4, 2020
Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.
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The Basics of Dominating Social Media: What CEOs Should Know

August 24, 2020
In this day and age, it's increasingly important for business leaders to maintain an effective online presence.
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How to Be a Thought Leader in Your Industry

July 27, 2020
Times are changing quickly. With so much change and development taking place daily, there is a stark need for thought leaders to step up and provide direction for the marketplace.
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Riccardo Pozzoli – The Man Who Monetised Blogging

November 1, 2019
Tell us about the very beginnings of The Blonde Salad? Whose idea was it and how did you turn Chiara’s blog into a media company & a talent management agency? It all began in October 2009 when I was doing an internship in USA and Chiara was in Milano studying and feeding her passion for […]
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5 Top Tips for Future-Proof Brand Governance

September 11, 2019
The traditional role of brand governance has been to ensure that brands are presented consistently, guidelines are followed, and rules are adhered to.
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Navigating the Complex Politics of Business Change

May 29, 2019
One of the key challenges to successful business change can be the reluctance of key stakeholders to embrace the programme.
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