Influencers

The modern economy has a very large, healthy, and active digital and virtual sector to it.

The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts.…

Over the past few years, the word “influencer” has come to be associated with fashion bloggers and Instagram stars who cram their feeds with sponsored content. And while those people do hold colossal influence in the current middle market,…

Social media marketing is no longer an optional strategy for top brands. As experiences shift online, corporations must also make the most of their online presence.

Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.

In this day and age, it's increasingly important for business leaders to maintain an effective online presence.

Times are changing quickly. With so much change and development taking place daily, there is a stark need for thought leaders to step up and provide direction for the marketplace.

Tell us about the very beginnings of The Blonde Salad? Whose idea was it and how did you turn Chiara’s blog into a media company & a talent management agency? It all began in October 2009 when I was doing an internship in USA and…

The traditional role of brand governance has been to ensure that brands are presented consistently, guidelines are followed, and rules are adhered to.

One of the key challenges to successful business change can be the reluctance of key stakeholders to embrace the programme.