Building Brands

When it comes to running a business, it can be hard enough to balance work and home life. But when you add a baby into the mix, it becomes even more difficult. Annie Button takes a look at the toughest challenges of taking maternity leave…

Raising funding is an all-consuming task that can be stressful, demoralising, distracts you from growth and, often, bears no fruit. What is more, investors want to see traction while you are in the process, but if you are a small company…

From a surge in online shopping to an increase in ed-tech, owing to physical restrictions and school closures, Covid-19 has boosted the already burgeoning space of e-commerce. As a result, merchants have had to analyse and adapt their…

The world is smarter today. With instant information at our fingertips, we can quickly sniff out organisations over-promising and under-delivering. Converging crises mean that leading organisations can no longer rest on their past…

When it comes to entrepreneurial success, often, the most difficult part of the business journey is getting the initial idea off the ground. You spot a market trend, have an idea, or want to solve a problem, but sometimes it just takes the…

When it comes to running a business, many CEOs, entrepreneurs, and business owners may think they are too busy to learn new skills. They usually have enough to juggle managing team members, cash flow, business growth, strategy, etc. But for…

Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In…

Many of those marketers were left scratching their heads: how could they effectively talk to a remote audience that is bombarded by online marketing messages, and that has rapidly changing business goals?  Two years down the line,…

Ethics has become a global retail industry buzzword for companies operating in the modern marketplace, a trend driven by the growing number of ‘conscious consumers’ who place added value on the products and services they purchase being…

There is a lot of money in the investment market looking for good businesses to invest in. There are also a lot of young businesses looking for investment funds.  The investment market strategy has been to encourage young start-up…

We are in an era where many organisations have an abundance of data. What used to be a luxury due to the significant costs involved, thanks to technology, is now readily available in swathes.

Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider…