Social Media

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and…

With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

Ingmar Rentzhog is a Swedish entrepreneur who founded and serves as the CEO of We Don’t Have Time, a tech start-up aiming to become the world’s largest social media platform for the climate crisis. He also is a Climate Reality leader…

This sentence has never been truer now that GDPR is in effect across the EU. Dileep Pisharody, Partner at Rosling King, delves into some of the business risks ahead, insurance renewals and the difficulties even larger tech firms can’t yet…

Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the…

Social media as a platform is growing every day and is used more often than ever by companies in order to better approach an audience. However, what happens when controversy hits and the sharable platform bites back? We hear from…

Ripe with reports on sexual harassment, online media and television have been pushing the boundaries of openness on this matter with the hashtag #metoo. However, resorting to honesty on social media isn’t necessarily the correct policy when…

In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of…

Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter,…

Many CEOs avoid social media, or use it badly. But in a business world that is increasingly driven by social media, neither of these stances is a realistic option. Below, Cleland Thom Principal at the College of Media and Publishing,…