Social Media

Understanding the Current Flux in the Influencer Economy

December 18, 2018
Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and we’re now drowning in data - making it nearly impossible to know what’s a reliable source of information. This is having a […]
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A CEO’s 5 Step Guide to Managing Corporate Scandals

December 17, 2018
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
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Marketing Your Retail Business: The Power of Social Media

August 8, 2018
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
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Climate Change: We Don’t Have Time

June 29, 2018
Ingmar Rentzhog is a Swedish entrepreneur who founded and serves as the CEO of We Don’t Have Time, a tech start-up aiming to become the world’s largest social media platform for the climate crisis. He also is a Climate Reality leader trained by US former Vice President Al Gore. Here Ingmar tells all about his […]
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The Devil is in the Data

June 14, 2018
This sentence has never been truer now that GDPR is in effect across the EU. Dileep Pisharody, Partner at Rosling King, delves into some of the business risks ahead, insurance renewals and the difficulties even larger tech firms can’t yet overcome. Much has already been written about the EU General Data Protection Regulation (GDPR) and […]
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The Future of the PR Industry

May 31, 2018
Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry.   You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the San Francisco Chronicle in the early 80s. The retail scene in San […]
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Do Social Media and Company Reputations Mix?

March 28, 2018
  Social media as a platform is growing every day and is used more often than ever by companies in order to better approach an audience. However, what happens when controversy hits and the sharable platform bites back? We hear from three experts on the topic, with advice and guidance on how it works and […]
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How Should Your Business Deal with Sexual Harassment?

February 22, 2018
Ripe with reports on sexual harassment, online media and television have been pushing the boundaries of openness on this matter with the hashtag #metoo. However, resorting to honesty on social media isn’t necessarily the correct policy when it comes to business place harassment. Here CEO Today hears from Caron Gosling, Special Counsel at Pillsbury Law, […]
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Social Media Strategies: Catering for New Business

February 21, 2018
In the business of today, social media platforms are a huge tool in reaching an audience, and engagement is manageable and measurable. Below, experts at Nisbets have provided CEO Today with insight into the planning and implementation of social media strategies for new businesses on the scene. At the beginning of 2017, the UK had […]
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3 Keys to Branding as a Social Media CEO

February 12, 2018
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
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Should CEOs Use Social Media?

July 20, 2017
Many CEOs avoid social media, or use it badly. But in a business world that is increasingly driven by social media, neither of these stances is a realistic option. Below, Cleland Thom Principal at the College of Media and Publishing, explains. Admittedly, it can be difficult for CEOs to find a useful role on social […]
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Here’s Why Your Privacy Policy Can Cost You a Lot of Business

July 5, 2017
Privacy Policies, whether a small or large firm can often play a crucial role in retaining customers, but when your privacy policy doesn’t meet the standard required by its platform, sector or market, for example on an app store, then you may be in for losing a lot more business. Here Cleland Thom, principal of […]
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