Influencer

MrBeast: The Rise of a YouTube Titan and His Path to Billionaire Status

October 18, 2024
MrBeast: The Rise of a YouTube Titan and His Journey to Billionaire Status At just 26 years old, Jimmy Donaldson, better known as MrBeast, has built an entertainment empire and become a defining figure in the world of online content creation. With an estimated net worth of over $500 million, Donaldson’s journey from a small-town […]
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Grace Beverley: Young, Female and Super Successful

September 30, 2020
When did you know you wanted to launch your businesses? What inspired you? The first business, SHREDDY, was launched less intentionally than my second, TALA. I wanted to help simplify people’s fitness journeys and create products that helped make what can be a daunting, confusing process a lot easier. I was in my first year […]
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Encouraging Sales, or Breaking the Bank?

August 21, 2019
Despite almost a decade of downturn for the automotive industry, 2018 began to boast some fairly significant positives.
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Influencer Marketing in 2019: How Brands Can Stay Ahead of the Curve

January 7, 2019
Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.
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Understanding the Current Flux in the Influencer Economy

December 18, 2018
Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and we’re now drowning in data - making it nearly impossible to know what’s a reliable source of information. This is having a […]
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3 Keys to Branding as a Social Media CEO

February 12, 2018
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
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