Greenwashing

Be Honest, Don’t Greenwash: 4 Responsible Changes to Make Your Business Greener

November 30, 2022
With the severe consequences of climate change becoming more apparent every year, many people across the world are gradually embracing a more eco-friendly mindset. Businesses are striving to play their part in safeguarding the planet.
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Greenwashing Risks More than the Court of Public Opinion

September 30, 2022
Simply put, it is all of those things. However, if businesses only treat sustainability as a PR exercise and a brand positioning tool, they may well find themselves subject to consumer activism and fall foul of regulatory standards. Both will inevitably cause reputational and financial damage. Sustainability is a complex, science-based subject which requires forensic […]
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How To Prevent Diversity Greenwashing

August 10, 2022
As 1st of June strikes, you log onto the digital world, every single account you follow is now plastered with rainbow logos. For some, a celebration of the LGBTQ+ community, a reminder of how far we’ve come since the first protests, and a renewed energy to continue the fight for equality. For others, it’s a time […]
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