With the severe consequences of climate change becoming more apparent every year, many people across the world are gradually embracing a more eco-friendly mindset. Businesses are striving to play their part in safeguarding the planet.
Simply put, it is all of those things. However, if businesses only treat sustainability as a PR exercise and a brand positioning tool, they may well find themselves subject to consumer activism and fall foul of regulatory standards. Both will inevitably cause reputational and financial damage. Sustainability is a complex, science-based subject which requires forensic […]
As 1st of June strikes, you log onto the digital world, every single account you follow is now plastered with rainbow logos. For some, a celebration of the LGBTQ+ community, a reminder of how far we’ve come since the first protests, and a renewed energy to continue the fight for equality. For others, it’s a time […]
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