Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.
Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a loan, brands with a challenger mindset are transforming the world with solutions that […]
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
When young people enter the workplace today, they are pushed to their limits, they face incredible pressure and as a result they learn in a world that focuses only on targets, bottom line profits and process. In contrast, the worry is the growing lack of focus on people, culture and teams, which eventually leads to bland, uninspiring […]
Musgrave have 10 food brands across the island of Ireland and Spain, leading the way in both retail and wholesale markets. Six of those brands are consistent market leaders – SuperValu, Centra, Daybreak, Musgrave MarketPlace, Frank and Honest coffee and La Rousse Foods. Musgrave recently reported a third consecutive year of profit growth, with profit […]
Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
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