Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.
Big enterprises are creating workspace cultures designed to appeal to an Instagram generation in a bid to attract a new generation of contingent workers that value personal recognition over salary and are increasingly choosing start-ups…
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and…
Even a powerful, all-conquering brand can run into any one of a number of problems over time.