Trailblazers in Beauty & Business: Meet the Powerhouse Duo Behind W-Wellness
In an industry where innovation meets intuition, few teams embody the spirit of entrepreneurial synergy like Sophie Woodward and Sally Lefever-Bell. As co-founders of W-Wellness they bring not only deep expertise but also a shared vision to revolutionise the worlds of wellness, skincare and aesthetics. Launched in response to growing consumer confusion, W-Wellness is a first-of-its-kind online concierge service designed to simplify the way we shop for supplements. In a market flooded with unverified claims and minimal regulation, this expert-led platform cuts through the confusion by offering personalised advice from qualified nutritionists alongside access to rigorously vetted and results-driven products.
Sophie Woodward, CEO
Sophie Woodward, CEO and dynamic connector of people, blends sharp strategic thinking with a rich background in publishing, wellness and medical aesthetics. With a strong financial and investor network, her commitment to innovation sets a bold tone for the brand’s growth.
Sally Lefever-Bell, COO
Sally Lefever-Bell, COO, pairs two decades of experience with iconic fashion names and healthcare ventures with razor-sharp brand acumen. A proven leader in launching and scaling businesses—from Tommy Hilfiger to NHS collaborations—Sally brings creative clarity and commercial savvy to every move.
Together, Sophie and Sally are reshaping the conversation around beauty and wellbeing—one bold idea at a time. CEO TODAY sat down with them to talk about vision, values and what it really takes to build something extraordinary.
What is W-Wellness?
W-Wellness is a pioneering online wellness platform redefining how people shop for and engage with supplements and personalised health support. Founded by Sophie and Sally in response to growing consumer confusion and a lack of credible guidance, W-Wellness offers a first-of-its-kind online concierge model that pairs expert-led advice with a curated catalogue of over 200 rigorously vetted products.
At the heart of the platform is its personalised consultation service, which allows individuals to book affordable, 30-minute virtual sessions with qualified nutritional therapists. During these consultations, clients receive tailored support that considers their health history, life stage, concerns, goals, and even budget. Each client is matched with a specialist practitioner who then creates a bespoke supplement plan, with no obligation to purchase. This human-first approach ensures that wellness guidance is not only informed by science, but also deeply personal and practical.
In addition, the free Supplement Matchmaker quiz gives users a quick, intelligent way to receive product recommendations based on their unique needs, making expert support more accessible than ever. Whether someone is navigating hormone changes, chronic stress, or simply looking to optimise energy and sleep, W-Wellness delivers clarity and care in an otherwise overwhelming industry.
It’s not just a wellness platform—it’s a trusted partner in helping individuals feel their best, with expert insight and personalised tools at every step.
Why is W-Wellness innovative and groundbreaking?
W-Wellness stands at the forefront of a new era in health and wellbeing—fusing clinical credibility with holistic insight and cutting-edge digital tools. In an industry often dominated by unverified claims and overwhelming choice, W-Wellness cuts through the noise with a human-first, data-informed approach. What makes the platform so innovative is its ability to bridge ancient practices and modern science. The curated collection features everything from adaptogenic blends by Ancient & Brave and medicinal mushrooms by Hifas, to cellular health boosters by Nuchido and collagen drinks from Totally Derma—each chosen for its efficacy, transparency, and scientific validation. Combined with tools like the Supplement Matchmaker and easy-to-book 30-minute consultations, W-Wellness empowers users to make confident, personalised choices. It doesn’t just offer products—it offers a tailored experience supported by expert knowledge, making it one of the most advanced and supportive wellness platforms in the UK today.
What are the key strengths of the business?
One of W-Wellness’s key strengths lies in its curated portfolio of standout wellness brands that sit at the intersection of innovation and evidence. These aren’t just trendy names—they’re clinically backed, expertly vetted solutions designed to deliver real results. A standout example is Nuchido, a brand leading the charge in the science of cellular health and longevity. Their supplements are formulated to stimulate the body’s own production of NAD⁺, a molecule essential for energy, metabolism, and cellular repair. Backed by scientific research and clinical data, Nuchido’s approach goes beyond surface-level wellness to address the underlying mechanisms of ageing and vitality—making it one of the most forward-thinking additions to the W-Wellness lineup.
W-Wellness also champions Hifas’ medicinal mushroom formulations, which are rich in beta-glucans and increasingly supported by clinical studies around immune modulation and cognitive support. The Naked Pharmacy brings pharmacist-developed, natural remedies rooted in traditional plant medicine, while Ancient & Brave offers adaptogenic blends that target resilience, focus, and hormonal balance.
By offering access to these advanced, often under-the-radar brands, W-Wellness gives clients the tools to explore deeper aspects of their wellbeing—with trusted guidance and tailored recommendations every step of the way. It’s not just about what’s new—it’s about what truly works.
W-Wellness have also partnered with medical practitioners in clinic to elevate their patients’ experiences, providing them with a complete inside and out approach to beauty and optimising their wellbeing through the platform. These include Dr Preema Vig, Dr Pamela Benito, Dr Nima Mahmoodi, Dr Nina Bal, Dr Benji Dhillon and Gudiya Dagur Patel.
Given W-Wellness’ focus on expert-led, personalised wellness solutions, what role do you think emotional and mental health play in overall wellbeing, and how do you incorporate this into your product offerings?
Emotional health and overall wellbeing often go hand in hand. Stress and anxiety are on the rise and can affect sleep quality, energy levels and immunity. That’s why W-Wellness was created. Our expert-led advice is tailored to the client and their specific goals or concerns. Our expert nutritionists and practitioners ensure that each plan considers people's lifestyles, alongside physical health goals. The aim is to support both and empower people with knowledge
With the rising interest in holistic health and natural wellness solutions, how do you see the relationship between traditional, natural approaches and modern, science-backed innovations evolving in the wellness industry?
At W-Wellness, we see holistic health and science-backed innovations working together, not against one another. Practices like Ayurveda and herbal medicine have been used for centuries and continue to be. Science-backed and dermatologist tested innovations are wonderful too and we continue to add these to our growing online curation. There's room for both. Ultimately, it can only benefit the wellness industry as it allows people to be in control of their health and wellbeing.
As the wellness industry continues to grow, what do you see as the most significant opportunities for integrating digital tools and personalised support to enhance overall customer wellbeing?
We see digital tools and personalised support taking wellbeing to the next level. Not only does it make wellness more accessible - whether it's having expert guidance or taking our Supplement Matchmaker quiz at your fingertips, but they help us connect with people of all ages, with different health goals, all over the world.
More info: www.w-wellness.co.uk
