Artificial intelligence was introduced half a century ago and since then it has been used to “replace” tutors, travel agents, office, or family assistants. After realizing the benefits that AI brings, companies like Amazon, Google and even Sephora turned attention to state of the art assistants used for marketing, customer relationship management, or recommendation with […]
It’s a brand’s worst nightmare. You’ve spent thousands – if not millions – of pounds creating your company image and cultivating your reputation. Only for a random, and unforeseen, brush with an unsavoury person or organisation to leave your carefully curated public identity and persona lying in tatters, or at the very least, seriously damaged. […]
CEO and founder of VST Enterprises, Louis-James Davis, created the company’s technology to help tackle the huge limitations with serial numbers, barcodes and other scannable codes that are vulnerable to mass counterfeiting. Below he explains to CEO Today the huge dangers of counterfeiting on innocent individuals and businesses – and how consumers will be the […]
By Louisa Rochford Marketing plays a monumental part in any business and is key to its survival. Without advertising and publicising, a business could disappear into irrelevance and be completely forgotten—worse, however, is the damage that can be caused by poor marketing choices. At best, these choices can be a simple mistake—cause for a […]
Adding to our Building Brands series, below CEO Today hears from brand agency Champions (UK) plc on the basic 101s of starting a brand, how to maintain it and how to grow it into a successful and effective tool for your business. Starting a new business is always a complex task and there is plenty […]
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