More than ever, the longevity of an international brand is tied to its purpose. If purpose is poorly delivered or diluted over time, the business it is meant to serve will suffer.
As the world’s largest companies pledge to tackle prejudice in the workplace, the number of ethnic minority CEOs leading these companies continues to shrink.
In large companies, issues of unconscious bias and racial prejudice often go overlooked. No organisation is immune from this; business leaders must take an active role in ensuring the equitable treatment of every employee.
Business Roundtable, which represents the CEOs of 193 large companies, has urged Congress to work towards a bipartisan bill to overhaul policing in America.
In the wake of mass protests following the death of George Floyd at the hands of Minneapolis police, business leaders have issued statements in condemnation of racial violence.
In recent events, Google staff around the world rose together to protest the company’s workplace culture, following claims of sexual harassment, gender inequality and systemic racism. The protests span across the globe, in all major cities Google holds office, from Tokyo & Singapore to London and Zurich.
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