Through the mass introduction of remote working and the newfound prevalence of the daily news cycle, the COVID-19 pandemic has brought permanent changes that must be adapted to.
Households are emerging from their cocoons. People are tentatively venturing outdoors to exercise more, socialise responsibly in open spaces, go to work, and thereby interact with out-of-home advertising. Business leaders should be paying attention.
Our way of life has changed in ways that were unimaginable just months ago. The world is facing its biggest challenge since World War II. Millions of people are now working from home, adapting to new ways of life.
Now that remote working has become the new normal for many companies, CEOs have an opportunity to make their business models more efficient – and ensure that they are well-prepared for future crises.
Mental Health Awareness Week takes place 18-24 May and it could not come at a more relevant and important time. The effects of the COVID-19 pandemic are widespread – and business leaders and their staff are all feeling the pressure.
While the threat posed by coronavirus is set to dominate 2020, the world’s most influential CEOs and business leaders have risen to the challenge of enduring the crisis, and some have even managed to thrive in it.
Across the globe, businesses and consumers alike are becoming more conscious about their impact on their environment. And a small silver lining resulting from the COVID-19 climate is that it has given business leaders time to pause, consider their environmental footprint and re-evaluate their approach to sustainability where necessary.
One of the first major companies to adopt a work-from-home policy in response to COVID-19, Twitter will now allow employees to work from home indefinitely.
Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
Elon Musk announced on Twitter that the company’s only US plant would flout local government orders to remain closed as the COVID-19 pandemic develops.
In recent weeks the business landscape has changed beyond all recognition. Priorities have shifted away from growth-by-any-means towards making rapid changes in order to keep afloat and avoid potential collapse. Endurance has been key for all businesses, regardless of size, industry, or location.
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