Consumer Services

Elon Musk is the billionaire entrepreneur and business magnate responsible for co-founding the cutting-edge companies PayPal, Tesla, and SpaceX, amongst others. Over the years, he has been compared to the likes of Steve Jobs and Henry Ford,…

Forbes reported that Mark Zuckerberg has lost $5.9 billion off the back of the global outage of Facebook, Instagram, and WhatsApp, with the company’s share price slipping 4.8% following the interruption of service. The outage is also…

Jones Simmer joined Bumble as its COO in 2017 where she laid the foundation for the company’s entire initial public offering whilst simultaneously battling Stage 3 breast cancer. She completed drafts of the S-1 from a chemo chair and sent…

Put simply, the home cover, or home emergency insurance industry has a bad reputation for not putting its customers first. Between price hiking, increasingly poor service, and low levels of innovation and technology investment, it’s clear…

Image by Web Summit - SD5_7851, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=74256111 CEO and co-founder Nik Storonsky said: “To be able to IPO successfully we need to be at least in the few billion dollars range of revenue a…

Nathalie Nahai, international speaker and author of Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience explains how businesses can create meaningful experiences for their customers. We’ve all witnessed it – the…

Staffan Göjeryd, CEO of Telia Carrier, considers what the last 16 months have meant for Telia Carrier, his team and for him, as he looks forward to the future as an independent company. The global economy and the telecom industry were…

On Tuesday, Starlink’s president Gwynne Shotwell said that by September, SpaceX will be able to beam down Starlink satellite broadband to the entire globe, with around 1,8000 satellites already deployed. By mid-2027, SpaceX hopes to have…

In a world of automation and digital interfaces, every in-person interaction with customers counts. How can brands use these to build a golden reputation?

It used to be that you would walk into a store or shopping mall, browse casually for a few hours, maybe grab a bite to eat in the food court, then walk out without having purchased anything. Even as vaccination numbers continue to climb,…

While a rebrand represents a major change in strategy, the best rebrands can target new customers while retaining the loyalty of old ones.