Branding

Picking out what to wear for your next job interview can be difficult, but it doesn’t have to be. You want to strike the balance between looking good and showing off your personality without compromising the performance of your 30-minute…

The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these…

This year’s World Economic Forum in Davos focused on the ‘Fourth Industrial Revolution’ – a new era of emergent technologies like 5G, AI and connected devices that are already changing our lives. This technology offers risk and reward…

How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.

In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.

It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Marketers surveyed for a new report that reveals how businesses lose their way – and how they can find it again.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.