Branding

It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.

The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.

While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.

Marketers surveyed for a new report that reveals how businesses lose their way – and how they can find it again.

Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.

Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency,…

Just how recognizable are brand logos? Would you be able to recognize most of them?

Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…