Branding

When we think of big, international companies with a presence in multiple countries across the world, we might assume that global expansion is merely a money matter and presumably a smooth process for these successful corporations.

Your company’s brand message impacts the most parts of your business, from employment to customer engagement, so how do you convey a brand message that represents the best of you?

The product of the future is smart and connected, with the ability to be responsive, adaptive and collaborative.

Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and…

How do we build the amount of Google searches we get? Is there a correlation between a businesses Google searches and their stock price?

Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.

Even a powerful, all-conquering brand can run into any one of a number of problems over time.

Less than a third of adults are aware of the origin of Coca-Cola, according to new research by innovation funding specialists MPA Group.

Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.

CEOs, Directors and other business leaders must be savvy, passionate and hard working – but that’s only half the battle if you’re a founder.