Branding

The product of the future is smart and connected, with the ability to be responsive, adaptive and collaborative.

Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and…

How do we build the amount of Google searches we get? Is there a correlation between a businesses Google searches and their stock price?

Just when you thought you had got the hang of millennial marketing enter generation Z. Millennials are about to be surpassed by Generation Z. Gen Z will comprise 32% of the global population of 7.7 billion in 2019.

Even a powerful, all-conquering brand can run into any one of a number of problems over time.

Less than a third of adults are aware of the origin of Coca-Cola, according to new research by innovation funding specialists MPA Group.

Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.

CEOs, Directors and other business leaders must be savvy, passionate and hard working – but that’s only half the battle if you’re a founder.

Picking out what to wear for your next job interview can be difficult, but it doesn’t have to be. You want to strike the balance between looking good and showing off your personality without compromising the performance of your 30-minute…

The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these…