Branding

Even a powerful, all-conquering brand can run into any one of a number of problems over time.

Less than a third of adults are aware of the origin of Coca-Cola, according to new research by innovation funding specialists MPA Group.

Marketing your product or service online is not an easy task, there is competition and successful companies budget for their marketing and are always looking for ways of keeping ahead of the competition.

CEOs, Directors and other business leaders must be savvy, passionate and hard working – but that’s only half the battle if you’re a founder.

Picking out what to wear for your next job interview can be difficult, but it doesn’t have to be. You want to strike the balance between looking good and showing off your personality without compromising the performance of your 30-minute…

The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these…

This year’s World Economic Forum in Davos focused on the ‘Fourth Industrial Revolution’ – a new era of emergent technologies like 5G, AI and connected devices that are already changing our lives. This technology offers risk and reward…

How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.

In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.

It's very easy to make mistakes as a business, and if you're building your brand from scratch, there are some obvious mistakes to avoid.