In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.
While social media platforms form an integral element of many marketing and sales strategies, Twitter is sometimes considered to be the poor relation.
Marketers surveyed for a new report that reveals how businesses lose their way – and how they can find it again.
Unless you have worked remotely with no internet access, you will have definitely seen the buzzword “influencer marketing” in the past year.
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency,…
Just how recognizable are brand logos? Would you be able to recognize most of them?
Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…