Heads of multinational corporations must be more than shrewd businesspeople. To raise their company's profile, they must let the public know their personality.
The combination of regulatory impetus, consumer sentiment and investor pressure has driven ESG (Environmental, Social and Governance) to the top of the corporate agenda. While companies large and small are increasingly thinking about their ESG stance, the matter is especially pressing for large multinationals and global brands.
It all started in 2012 when the Founder of sportswear brand Gymshark, Ben Francis, asked his mother to teach him how to use a sewing machine, so he could make vests and t-shirts him and his friends could wear to the gym. Fast forward eight years, and today, Ben’s company Gymshark has joined the list […]
The crisis has placed a huge financial burden on companies threatening to undo the good investment of recent years. The economic hit to the UK so far has been estimated at £192 billion by the OBR, with the figure reaching £7.7tn globally (Asian Development Bank). This huge downturn in the economy has hammered the budgets […]
It’s still too early to say what shape the recovery will be, but what is emerging from the fog of the pandemic/recession mash-up are ambitious brands moving beyond the virtue-signalling of “we’re all in this together” to begin positioning for a post-COVID world. In doing so, they’re placing bets on what our lives will look and feel like in the future.
Packaged in a stowaway tube, every element of PATCH is naturally made from the inside out and is 100% home-compostable including all packaging and the plasters themselves. Refusing to compromise on performance or the planet, PATCH strips are made from bamboo and are available in four varieties of pre-enriched gauze (Natural, Activated Charcoal, Activated Coconut […]
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