The basics of advertising are to get someone's attention and encourage them to do something. And the most effective way of being noticed? By using a massive billboard. Below, experts at Where The Trade Buys, retailer of selfie frames and more, delve into the real power of billboard advertising Billboards have a New York origin, […]
Angel investment is one of the most notable avenues for capital in the UK. Business angels tend to invest in businesses who are either in the early stages of their growth or in established companies seeking to achieve expansion, in return for equity shares. Aside from the capital, angel investors offer a wealth of experience […]
It’s common knowledge that building a successful start-up is extremely challenging. As the UK business revolution shows no sign of ending, the number of start-ups struggling continues to skyrocket, with nine out of ten failing. Tom Fairey, Chief Revenue Officer at Quantexa, provides CEO Today with 5 huge tips on growing your company into a […]
Data is everywhere in society and while big data is predicted to grow ten-fold over the next seven years, it brings a raft of opportunities and challenges for businesses across a variety of sectors. When used effectively, data facilitates opportunities for businesses to gain an advantage in a continuously competitive market. Below Evangelos Tzimopoulos, Senior […]
The term ‘glass ceiling’ was coined by Marilyn Loden, an American writer and management consultant, in 1978 during a panel discussion about women’s aspirations. Forty years on and businesses worldwide have made great strides when it comes to gender parity. Yet the glass ceiling metaphor continues to symbolise an enduring barrier faced by women in […]
Prevailing wisdom holds that banks are officious and sluggish, while tech startups are quick and nimble. The two business models–and those who work within them–have little in common. Prevailing wisdom is wrong: in reality, the skills necessary to be successful in both spaces often overlap. Last year, after 15 years at Morgan Stanley, I made […]
CEO Today sits down with Ceuta Group CEO Edwin Bessant. Edwin tells us about Ceuta Group’s beginnings, its unique brand-fostering service which is helping businesses to grow their brands globally, and how business in the company has exploded in the last 24 years; allowing it to become a leading and multi award-winning global organisation.
Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
Nowadays, having more than one job is becoming more popular, with a fifth of workers in the UK considering the opportunity — especially the millennial generation. The term ‘side hustle’ was originally coined in the 1950s and is defined as ‘a way to make money from your passion, interest or hobby’. However, it’s said that […]
Salesforce CEO, Marc Benioff, is buying highly-respected US magazine Time for £145.3 million ($190m). The magazine is currently owned by media group Meredith Corporation, who have been attempting to sell Time since they purchased its parent company Time Inc. 8 months ago. News broke last night that the Co-founders of CRM platform Salesforce.com, Marc Benioff […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
Visitors can feel the culture the moment they walk in the door to your offices. Worth £193 billion annually to the UK economy, face-to-face business remains king, so how can UK business owners make every visit to their organisation memorable for the right reasons? From the latest nature-inspired design techniques to smart technologies to deliver […]
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