Apple employees are pushing back against an order to return to the office, arguing they can do “exceptional work” remotely. Apple CEO Tim Cook ordered company employees located near Apple’s California HQ to return to the office for three days per week from the beginning of September. In a message to employees, Cook said: “Teams […]
According to several media reports, Apple employees were informed of the decision via a memo sent by the company’s chief executive Tim Cook on Wednesday. The memo also noted that each employee, including retail workers, would receive $1,000 to spend on home office equipment, according to NBC News. The memo also encouraged employees to get […]
While Apple’s CEO did not specify how much the tech giant would contribute to northern China’s relief efforts, or how the funds would be distributed, his promise follows on from many other relief aid pledges. Most recently, Tim Cook pledged money to help Hurricane Ida relief and recovery efforts after 115 people lost their lives […]
Image by NVIDIA Taiwan - https://www.flickr.com/photos/nvidia-taiwan/27097146880, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=59106866 Cook’s inclusion on Time’s list comes just a day after Apple revealed its iPhone13 range alongside its new Apple Watch Series 7 and upgraded iPads. In Cook’s profile, Nike co-founder Phil Knight writes: “What separates the good from the great are intangibles such as character, […]
Following a major redesign of the popular smartphone last year, tech giant Apple has instead opted to make a series of incremental changes across four versions of the iPhone handset. The range’s four new devices are the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. Each device is powered by […]
Image: Kindly granted by Valery Marchive (LeMagIT) - Flickr, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=16228490 According to Bloomberg News, this most recent portion of the deal consists of around 5 million shares worth approximately $750 million. Part of the final payout is dependent on the company’s stock return over the past three years surpassing a minimum of […]
On Monday, private jets descended on Sun Valley in rural Idaho as the annual Sun Valley conference for tech and media leaders began. The gathering unites the tech, design, sports, and film industries each year, although last year’s event was cancelled due to the Covid-19 pandemic. This year, the five-day conference is being hosted at […]
By Louisa Rochford The tech industry and Silicon Valley have had their fair share of ups and downs in a matter of years – in the last year alone, data breaches have felt like a daily occurrence. From Facebook to Quora to British Airways, security has become of major concern, with 945 worldwide breaches […]
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more. In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, […]
I remember when it first happened to me. I was momentarily distracted by an incoming message from someone not in my meeting, when I was asked by those present, “What are your thoughts, Adam?” Good question. The meeting was a conference call with our 250 senior leaders and at that moment, I had no idea […]
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