The marketing and advertising industry has been evolving with the speed of light over the past years, with media advertising spending growing rapidly as well. Yet, when one thinks about a marketing campaign, the first idea to come to their mind most likely will be about some kind of a digital technique. Indeed, ongoing digital […]
Henric Larssen, Group CEO and Founder at Edisen, explains why your brand equity is dying and what you can do to turn the situation around. Somewhere in the relentless focus on sales data, businesses have lost sight of the unique value of brand equity. With decades of data at our fingertips from a fragmenting range […]
Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year. After the restrictions of last year and the many challenges business owners faced due to the pandemic, many entrepreneurs are keen to get back to work in 2022. However, in order to thrive in our ‘new normal’, many […]
At first glance, it seems absurd to mention genius scientists like Albert Einstein and Stephen Hawking in the same breath as Madonna or Kim Kardashian because their personalities could not be more different. What could possibly connect a giant of the intellectual stage such as the physicist Steven Hawking with the boxing legend Muhammad Ali, […]
The COVID-19 pandemic changed the landscape of retail and how we conduct business. Indeed, it has created a dent, especially with brick-and-mortar shops. To date, countless physical shops have transitioned into online counterparts. Unfortunately for some, business cessation was the only way to cut down losses and veer away from bleeding out. As a result, […]
If you’re a business owner or a manager, then you should consider digitising your operation in order to become more productive. Businesses that lack digital elements risk falling behind into obscurity or at least losing sales. Even the most traditional businesses eventually have to catch up, such as banks, which are one of the oldest […]
Making sure that your website reaches the right people For the success of your business, your website must reach the right people. You can do this by putting your business in front of as many potential customers as you possibly can, which will bring you loads of traffic, or you can focus your SEO and […]
Jada Balster, head of International marketing at Adobe Workfront, explores the benefits of changing up the way marketing teams work. The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the […]
Akhil Rajan, Customer Success Specialist at Zuper, details the benefits of going paperless for businesses. These days, businesses involving heavy paperwork prove costly and largely inefficient, not to mention a considerable risk of vulnerability to the COVID-19 virus. As per local business sanitation guidelines, it helps to reduce or eliminate paper-intensive processes wherever possible. A […]
CEO Today caught up with founder and CEO of Pheabs, a new online lending platform to hear his journey from digital marketing internships to the CEO of his own company.
In this interview, Ruffino discusses how conventional marketing wisdom may not be the way to go for service businesses as sometimes, it’s better to work with fewer clients.
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