Top 5 Marketing Pivots CEOs Are Making in 2024 to Capture Elusive Customers

July 8, 2025
The challenge for CEOs to capture and retain the attention of hard-to-reach customers has never been more pronounced. The ground is constantly shifting, demanding new strategies and a willingness to adapt. In fact, as of 2024, nearly 6% of product marketers report directly to CEOs—a clear sign of a strategic shift toward aligning product strategy […]
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How Businesses Use Technology to Operate Efficiently: The Digital Transformation Imperative

July 7, 2025
How Businesses Use Technology to Operate Efficiently: The Digital Transformation Imperative In today’s fast-paced market, efficiency often separates thriving enterprises from struggling ones. By strategically integrating cutting-edge technology, companies aren't just improving processes; they are undergoing a digital transformation, fundamentally reshaping how they operate, innovate, and deliver value. From global giants to nimble startups, organizations […]
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Top 5 Legal Safeguards Florida CEOs Overlook Until a Crisis Hits

July 7, 2025
Florida CEOs are masters of navigating complex business risks, often steering their companies through challenging economic waters with skill. However, when it comes to personal legal vulnerabilities, many executives overlook critical safeguards until a crisis, such as a serious vehicle accident, sharply highlights these exposures. In Florida's dynamic legal environment, proactive preparation isn't just advisable […]
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DMARC in Financial Services: Preventing Phishing in Banks

July 7, 2025
Financial institutions frequently deal with sensitive information. The vast amount of funds available in banking makes it particularly attractive to hackers. DMARC can be an effective protection measure against hackers, but almost 50% of financial firms still do not have DMARC in place. This makes financial services even more vulnerable to domain abuse. When you […]
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Dame Alison Rose Champions Imperial's Groundbreaking WE Innovate National Network for Women Entrepreneurs

July 7, 2025
Imperial College London is launching the UK's first university network dedicated to supporting women entrepreneurs, an initiative that addresses key challenges identified in Dame Alison Rose's influential Rose Review of Female Entrepreneurship. The WE Innovate National network expands Imperial's successful flagship program across five leading UK universities to support 150 women-led teams annually. Dame Alison […]
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Lisa Hamilton Daly's Middle America Strategy at Netflix

July 7, 2025
Netflix had conquered the urban millennial market with boundary-pushing originals, but vast segments of American viewers remained untapped. The streaming giant needed someone who understood heartland audiences and their content preferences. Lisa Hamilton Daly joined Netflix as Director of Original Series in 2018 during a period when the streaming service sought to expand beyond its […]
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Best EMR Software Features That Are Revolutionizing Physical Therapy in Modern Healthcare

July 7, 2025
The advent of electronic medical records (EMR) software has changed the way busy organizations store, access, and manage patient information. Although EMR usage is seen across medical disciplines, physical therapy practices have realized unique benefits associated with the adoption of an EMR system. These applications have a direct impact on patient care.  They make things […]
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Lawrence Krimker: Leading with Intention, Integrity, and Impact

July 7, 2025
For Lawrence Krimker, leadership isn’t a title — it’s a responsibility. It’s the daily choice to show up with clarity, to put people first, and to lead with purpose. His career as an entrepreneur and investor is impressive, but what sets Krimker apart is how he leads: with grounded optimism, sharp self-awareness, and an unwavering […]
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Why Minimalism Is Making a Comeback in Tech

July 7, 2025
Ever feel like your tech life is just… too much? Too many devices. Too many apps. Too many updates that don’t really improve anything. You’re not alone. Between the drawer full of tangled chargers and that gaming console with a backlog of titles you’ll never finish, it’s easy to feel overwhelmed by stuff that was […]
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Emotion, Camera, Action: Maksim Talkachou on Turning Culinary Videos into Media Brand

July 7, 2025
By  Volha Hurskaya How emotional storytelling and visual strategy build a food-centric cinematic experience In today’s fast-paced digital world, where over 70% of Gen Z users consume food content through social media, with TikTok leading at 50%, followed by Instagram (43.1%) and YouTube (42.7%), food is no longer just sustenance — it’s storytelling. According to […]
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When the Team Becomes the Driver of Growth: Mikhail Kashurin on Building a Business Across Two Continents

July 7, 2025
Written by Lyudmila Chicherova Despite the rapid pace of automation and digitalization, building a successful business remains impossible without an engaged and proactive team. Mikhail Kashurin, founder and CEO of Global People LLC, has developed a unique team-building strategy designed to drive steady business growth—unlocking opportunities for rapid scaling and increased profitability. Scaling Banks and […]
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How an Olympic Rebel Built a Billion-Dollar Empire to End Sports Inequality

July 2, 2025
How an Olympic Rebel Built a Billion-Dollar Empire to End Sports Inequality Allyson Felix's journey extends beyond her unparalleled Olympic career; it embodies a profound redefinition of the athlete's role in business and social advocacy. Globally celebrated for her speed on the track, Felix has transitioned into a pivotal figure in women's sports innovation, building […]
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