Apple

Whilst no individual has amassed a trillion-dollar fortune yet, Jeff Bezos, on the other hand, is expected to be the first individual to hit the trillion-dollar mark, as he was the first person to reach $100 billion.  For CEO Today’s…

By Louisa Rochford The tech industry and Silicon Valley have had their fair share of ups and downs in a matter of years – in the last year alone, data breaches have felt like a daily occurrence. From Facebook to Quora to…

Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and…

Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for…

Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency,…

I remember when it first happened to me. I was momentarily distracted by an incoming message from someone not in my meeting, when I was asked by those present, “What are your thoughts, Adam?” Good question. The meeting was a conference…

There are a number of different ways to run a business, and it takes a careful balance of different factors. Do you lead with your personality? Your sense of management? Honesty and humility, or being brash and bold? Lead with…

By Louisa Rochford Apple Inc. reached a valuation of one trillion dollars in August of this year, the first of this phenomenon in history. At the time, the company was in tight competition with Amazon, both vying for this…