Tim Cook Owns Bitcoin, But Apple Has No Plans to Enter Crypto Market Anytime Soon

November 12, 2024
Tim Cook Owns Bitcoin, But Apple Has No Plans to Enter Crypto Market Anytime Soon In a recent interview, Tim Cook, CEO of Apple, revealed that he has been holding Bitcoin for the past three years, fueling interest in the intersection of cryptocurrency and one of the world’s most valuable tech companies. While this admission […]
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Apple's Vision Pro: A High-End Experiment and Lessons for Future VR Ambitions

November 12, 2024
Apple's Vision Pro: A High-End Experiment and Lessons for Future VR Ambitions Apple's Vision Pro launched with great fanfare, hailed as a revolutionary step in virtual reality. The advanced capabilities of the VR headset quickly attracted tech enthusiasts, generating a strong initial sales response, with close to 200,000 units sold in the first few weeks. […]
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Nvidia Surpasses Apple as the World’s Largest Company Amid AI Boom

November 6, 2024
Nvidia Surpasses Apple as the World’s Largest Company Amid AI Boom Nvidia, the renowned U.S.-based chip manufacturer, has now claimed the top spot as the world’s largest company, surpassing tech giant Apple in the wake of an accelerating artificial intelligence (AI) revolution. This milestone cements Nvidia’s pivotal role in the tech industry and underscores its […]
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Apple iMac Gets a Boost: New M4 Processor and Fresh Colors

October 29, 2024
Apple iMac Gets a Boost: New M4 Processor and Fresh Colors Apple has unveiled an updated version of its popular iMac, featuring a new processor and vibrant color options, solidifying its place in the all-in-one computer market. While the design remains largely unchanged since the 2021 overhaul, this latest iteration introduces the powerful M4 chip, […]
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Apple’s Ongoing Struggles with European Regulations: Fines, Legal Battles, and Leadership Conversations 

October 23, 2024
Apple’s Ongoing Struggles with European Regulations: Fines, Legal Battles, and Leadership Conversations  In 2023, Apple faced continued scrutiny from European regulators, resulting in significant financial penalties and raising concerns over its influence in the technology sector. These regulatory challenges have placed Apple at the center of legal and political debates, particularly around the European Union's […]
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How to Build an Iconic Brand

November 30, 2022
In the ever-changing consumer market, where trends come and go, and market competition is becoming increasingly stiff - having an iconic brand is more than a perfectly designed logo placed above your shop entrance or featuring on your products.
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Apple Employees Push Back Against Order To Return To Office

August 24, 2022
Apple employees are pushing back against an order to return to the office, arguing they can do “exceptional work” remotely. Apple CEO Tim Cook ordered company employees located near Apple’s California HQ to return to the office for three days per week from the beginning of September. In a message to employees, Cook said: “Teams […]
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Apple Delays Return To Office Indefinitely

December 16, 2021
According to several media reports, Apple employees were informed of the decision via a memo sent by the company’s chief executive Tim Cook on Wednesday. The memo also noted that each employee, including retail workers, would receive $1,000 to spend on home office equipment, according to NBC News. The memo also encouraged employees to get […]
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What Do Elon Musk, Warren Buffett, And Steve Jobs All Have In Common?

November 12, 2021
Chris West, CEO of Verbal Identity, explores the similarities between billionaires Elon Musk, Warren Buffett, and Steve Jobs. An obvious thing is the huge personal fortunes made from the companies they built. The less obvious thing is how they skillfully used language to build those companies (and those fortunes). Steve Jobs and Warren Buffett had […]
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Apple v Xiaomi: Which Tech Giant Creates The Offer You Can’t Refuse?

October 14, 2021
If you were to ask somebody on the street who the king of the smartphone market is, there is a good chance that their answer would be “Apple”. Interestingly, however, Apple has never been the leader in terms of market share, with just 14%, but they do take around 42% of profits from the global […]
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Cook, Musk And Huang Amongst Time’s 100 Most Influential People Of 2021

September 16, 2021
Image by NVIDIA Taiwan - https://www.flickr.com/photos/nvidia-taiwan/27097146880, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=59106866 Cook’s inclusion on Time’s list comes just a day after Apple revealed its iPhone13 range alongside its new Apple Watch Series 7 and upgraded iPads. In Cook’s profile, Nike co-founder Phil Knight writes: “What separates the good from the great are intangibles such as character, […]
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Apple Unveils iPhone 13 Alongside New Apple Watch And iPads

September 15, 2021
Following a major redesign of the popular smartphone last year, tech giant Apple has instead opted to make a series of incremental changes across four versions of the iPhone handset. The range’s four new devices are the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. Each device is powered by […]
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