Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get products and services to potential customers. This technological revolution has made people tag traditional forms of marketing like pamphlet advertising, […]
The vape industry has blown up in popularity in the last couple of years. While it is true that succeeding in such a competitive market can be a challenge, it’s not impossible. Businesses that are in such high demand always have a chance of success as long as you know how to create them, brand […]
Established in 2020 under the CAREs Act, the Employee Retention Tax Credit (ERTC) is a refundable tax credit designed to enable employers to keep their employees on the payroll during the COVID-19 pandemic. However, various myths and misconceptions surround the Employee Retention Tax Credit, inhibiting most small business owners from applying for the tax credit. In this article, we highlight four common misunderstandings that may prevent you from maximising ERTC.
However, if you’re someone that’s not entirely sure what you can and can’t do with your own country’s privacy laws you’re not alone. In fact, in the US alone, a study found that 67% of internet users weren’t aware of their own country’s privacy and data protection rules. That means that many businesses are often […]
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
Today, social media has become an essential part of digital marketing. Most people spend several hours a day on social media platforms, connecting with friends and finding valuable information. For that reason, many business owners consider promoting their products or services on social media to connect with this large online audience. You can also follow […]
There’s growing pressure to: pursue a more sustainable path find new partners to help overcome supply chain disruptions ease economic anxiety stemming from rising inflation demonstrate social justice through better DEI policies and practices adapt to rapidly changing customer preferences favouring brands that act responsibly As leaders CEOs must make sense of the world, using […]
The challenges facing businesses in 2022 are not primarily triggered by the pandemic. However, the pandemic has accelerated those challenges. This year, businesses have had to compete in a relentlessly volatile environment filled with uncertainties and risks, both of which are even greater for small and medium-sized enterprises. Omicron The Omicron COVID-19 variant engendered an […]
Since the turn of the decade, business has been blighted by deep, enduring disruption. 2022 is likely to be awash with yet more unpredictability, as the world continues to navigate a post-pandemic landscape. If the past two years have taught us anything, it’s to be prepared for everything. To this end, data can be a […]
Business growth consultant Daniel Groves shares the essential toolkit that entrepreneurs need to succeed this calendar year. After the restrictions of last year and the many challenges business owners faced due to the pandemic, many entrepreneurs are keen to get back to work in 2022. However, in order to thrive in our ‘new normal’, many […]
As 2022 is now upon us, so are New Year resolutions and the lists of goals for what we want to achieve in the next 12 months and beyond. Here is CEO Today’s compilation of the most inspirational books every CEO, entrepreneur and leader needs to read this year.
Annett Polaszewski-Plath, CEO at Interprefy, shares 5 event management trends to watch out for in 2022. 2021 has been a year full of uncertainty and disruption for event planners. But as lockdowns forced event planners to move their events online, an overwhelming majority of event planners and attendees have adopted new digital services and tools […]
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