Brand purpose is bigger than just tokenistic messaging to drive profits. It’s about genuine commitment to a broader social context, and brands who've been slow in cottoning onto this shift are increasingly losing market share and impeding their business growth.
Captain Arshad Ahmed Bhat is the CEO of Etihad Group. He is a Master Mariner, having sailed on board oil and chemical tankers for 11 years, and later headed up shipping companies and commercial teams and co-led the companies trading department. In 2003, he set up Etihad Engineering & Marine Services Fzc, followed by Etihad […]
High profile activist campaigns on climate change and plastics are a sign of the times, indicating the increasing ability of NGOs to ‘make the political weather’.
John Love is the President and CEO of USCF Investments, an innovative firm with a history in commodities funds. He is responsible for company strategy and overseeing the administration of its 15 Exchange Traded Products (ETPs), and the company manages over $3 billion in assets from its headquarters in Walnut Creek, California. Below, John gives […]
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