marketing

In the digital age of increased competition and heightened customer expectations, businesses must be proactive to stay ahead of the pack. Mark Jackson, Head of Financial Services at the Collinson Group, explains for CEO Today. Keeping…

Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right…

The Christmas season is a unique opportunity for many businesses to reach record levels of traffic. That’s why it’s essential that your business is prepared to make the most of these visitors. Here, CRO specialist Edd Wilson shares his tips…

Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer…

Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or…

How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences…

This month CEO Today had the privilege of interviewing Rex Briggs – the founder and CEO of the NYC-based Marketing Evolution, which brings together advanced analytics and cloud-based software to support message exposure at the person-level,…