As a CEO, you are already aware of the importance of having a successful marketing strategy. However, did you know that storytelling could be an even more powerful tool in your arsenal?
Let’s start with the obvious fact that the mainstream media is ignoring digital signs because they are cheaper than salt. After all, the Chinese are churning them out like the Swiss churn-out cheese.
It’s not just about creating something that your audience might like. Yes, you should research thoroughly and create something of high quality. Still, unless you take the right steps to inform your target audience that a solution exists, as well as steps to convince them it is a great option for them, you are doomed […]
A lot of brands say they walk the walk and talk the talk, but Good Signals is one of the brands that gives you a sense they actually mean and do what they say.
The worrying news comes after Apple made changes to the way its IDs for Advertisers (IDFAs) are managed. Essentially, these are unique anonymised codes assigned to iOS devices and used for personalisation and targeting ads. Similarly, Google is continuing its plans to phase out third-party cookies despite opposition from marketers who claim the measures would […]
Technology has made almost every sector of the world, including marketing easier. There are now faster, easier, and more effective means to reach the target audience. With mobile devices, producers, wholesalers, and retailers can get products and services to potential customers. This technological revolution has made people tag traditional forms of marketing like pamphlet advertising, […]
The vape industry has blown up in popularity in the last couple of years. While it is true that succeeding in such a competitive market can be a challenge, it’s not impossible. Businesses that are in such high demand always have a chance of success as long as you know how to create them, brand […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
