Brands

It’s still too early to say what shape the recovery will be, but what is emerging from the fog of the pandemic/recession mash-up are ambitious brands moving beyond the virtue-signalling of “we’re all in this together” to begin positioning…

With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.

A look at how Tesla and smaller brands have utilised PR to thrive even during a time of growing consumer uncertainty.

The 500 companies who have pulled their advertisements “will be back” before long, the Facebook CEO said.

The #StopHateForProfit campaign has picked up steam as major brands have pulled ads from Facebook in condemnation of the social media platform’s inadequate content moderation.

A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.

As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.

The foreign exchange provider has offered mentorship and support to the twelve UK luxury brands Walpole is helping to go global.

Nestlé tops the ranking of brands most criticised.

Today’s consumers expect brands to have a sustainable, charitable or social message and to be purposeful in their product, positioning and communications.