Brands

Musgrave have 10 food brands across the island of Ireland and Spain, leading the way in both retail and wholesale markets. Six of those brands are consistent market leaders – SuperValu, Centra, Daybreak, Musgrave MarketPlace, Frank and…

Just how recognizable are brand logos? Would you be able to recognize most of them?

Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…

Below CEO Today hears from Peter Hall, head of marketing for WM Reply, who shares his top marketing tips for disseminating and embedding brand values throughout an organisation. When marketing is mentioned, it’s a common reaction to make…

Years ago, the idea of a marketer becoming a business leader was farfetched. Below CEO Today hears from Jamie Anderson, President, EMEA at Marketo, who discusses the evolution of CMOs to the positions of CEO, and the next generation of…

When Aileen Lee created the term ‘Unicorn’ to describe any privately held start-up valued at over $1 billion, she was speaking about their mythical rarity. But she could also have been talking about their mythical price tags. Below Will…

The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth…

In an increasingly fast-paced and competitive business landscape, evolution is a key differentiator between brands that thrive and those that fall behind. So how do you drive growth and change for your brand? Here Simon Prince, Marketing…

For most companies Brexit is an impending burden on business and operations, but Sven Hughes, CEO and Founder of Verbalisation, believes brands should have a positive outlook on what’s ahead and capitalise on the opportunities presented.…