Brands

CEOs, Directors and other business leaders must be savvy, passionate and hard working – but that’s only half the battle if you’re a founder.

Melinda Davis, Group Director of Strategy at Spicefire, looks into how the Big Co's of the world can keep up with modern competition with a humanized approach. From calling a cab or taking a vacation to ordering food or applying for a…

Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for…

When young people enter the workplace today, they are pushed to their limits, they face incredible pressure and as a result they learn in a world that focuses only on targets, bottom line profits and process.  In contrast, the worry is the…

How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.

In recent years, consumers have been far more vocal about the need for brands to take a duty of care towards them.

Musgrave have 10 food brands across the island of Ireland and Spain, leading the way in both retail and wholesale markets. Six of those brands are consistent market leaders – SuperValu, Centra, Daybreak, Musgrave MarketPlace, Frank and…

Just how recognizable are brand logos? Would you be able to recognize most of them?

Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.

Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how…