Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more. In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, […]
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
I remember when it first happened to me. I was momentarily distracted by an incoming message from someone not in my meeting, when I was asked by those present, “What are your thoughts, Adam?” Good question. The meeting was a conference call with our 250 senior leaders and at that moment, I had no idea […]
Apple CEO Tim Cook's estimated net worth is $625 million, lower than most of his tech CEO peers, and he spends his wealth much more frugally than many others. His leadership at Apple has led to a shift in philanthropic giving.
There are a number of different ways to run a business, and it takes a careful balance of different factors. Do you lead with your personality? Your sense of management? Honesty and humility, or being brash and bold? Lead with conscientiousness and care, or push the envelope unabashedly for the new and innovative? Whatever your […]
By Louisa Rochford Apple Inc. reached a valuation of one trillion dollars in August of this year, the first of this phenomenon in history. At the time, the company was in tight competition with Amazon, both vying for this historic milestone—and it’s clear who won the race. However, while only briefly, Amazon reached trillion-dollar […]
Apple reached a market value of $1 trillion on Thursday, propelled by the sustained success of the iPhone. WSJ's Spencer Jakab takes a look at how Apple got here.
Tim Bodill, Enterprise Business Director at Jigsaw24, explores the need for employers to become more flexible in offering more choice when it comes to devices for accessing their systems and how empowering employees with the technology that provides the best working environment is key to cultivating happy and productive employees, as well as attracting and […]
By Louisa Rochford A CEO lies at the heart of any business. They lead, they inspire, and they are responsible for the some of the big and often lifechanging decisions that frequently go unseen behind the company to keep it running smoothly and efficiently. There are numerous big-name CEOs in this world that are […]
By Louisa Rochford 2018 has been off to a tumultuous start with the fall of Carillion as it went into liquidation, and Maplin and Toys R Us going into administration following their struggles with debt and inability to find a buyer. The loss of these businesses led to the closure of over 200 stores in […]
Have you ever wondered which manufacturing company’s employees are generating the most revenue for their business? Some of the biggest manufacturing giants have vastly different employee sizes; Apple has a cool 2 million whilst their direct competitor Samsung has just over 20% of that (93,200). From Toyota to Nestlé, we’ve taken a look into how much […]
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