Steve Jobs’ First Ever Job Application Is Up For Auction As An NFT

July 23, 2021
The page-long application was written by Jobs after he dropped out of Reed College, three years before he co-founded Apple in 1976 alongside Steve Wozniak. The application says he was interested in electronics tech or design engineer positions, although doesn’t list a particular position or the company. Jobs’ listed his skills as computer and calculator […]
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Why Do We Keep Buying the Newest iPhone?

October 30, 2020
A slightly changed look, which takes inspiration from iPhone 5, a slightly improved camera, a smaller box which is supposed to keep in line with the company’s strategy to reduce its footprint, no earphones, no charger, a list of new features few people care about and of course – 5G. Do we need this new […]
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Apple’s Floating Store Opens in Singapore

September 11, 2020
The firs of its kind, Apple’s third retail location in Singapore is entirely surrounded by the water of Marina Bay.
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Tim Cook Commits $100 Million Towards Racial Justice Initiative

June 12, 2020
The Apple CEO’s new programme will both promote racial equality within the company and assist external non-profit ventures.
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Apple Boss Tim Cook Earned $125 Million in 2019

January 6, 2020
Tim Cook, Apple’s CEO has been reported to have earned over $125 million (£95 million) in the 2019 fiscal year.
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When Will Brands & Billionaires Join the Trillion Dollar Club

November 1, 2019
Whilst no individual has amassed a trillion-dollar fortune yet, Jeff Bezos, on the other hand, is expected to be the first individual to hit the trillion-dollar mark, as he was the first person to reach $100 billion.  For CEO Today’s November edition, the team at Comparisun have analysed past and present valuations of some of […]
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Chaos Factories: Accountability in Silicon Valley

July 31, 2019
By Louisa Rochford   The tech industry and Silicon Valley have had their fair share of ups and downs in a matter of years – in the last year alone, data breaches have felt like a daily occurrence. From Facebook to Quora to British Airways, security has become of major concern, with 945 worldwide breaches […]
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Economy of Mistrust: Are Brands Helping to Fuel a Polarised Society?

July 31, 2019
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society.   “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
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Why Google, Microsoft, and Apple Are Fighting For Classrooms

March 25, 2019
Google, Microsoft and Apple are battling for dominance in classrooms. They all want their devices in the hands of the next generation of consumers.
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Innovating Icons: How Brands Can Maintain the Love

February 28, 2019
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
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Apple CEO Tim Cook On China, Wall Street and Innovation

January 21, 2019
Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more. In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, […]
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The Three Cs of Global Brand Consistency

December 18, 2018
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
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