Whilst no individual has amassed a trillion-dollar fortune yet, Jeff Bezos, on the other hand, is expected to be the first individual to hit the trillion-dollar mark, as he was the first person to reach $100 billion. For CEO Today’s November edition, the team at Comparisun have analysed past and present valuations of some of […]
By Louisa Rochford The tech industry and Silicon Valley have had their fair share of ups and downs in a matter of years – in the last year alone, data breaches have felt like a daily occurrence. From Facebook to Quora to British Airways, security has become of major concern, with 945 worldwide breaches […]
Nick Liddell is the Director of Consulting of The Clearing, and Co-author of Wild Thinking. In this article, Nick discusses whether brands are contributing towards a polarised society. “All the world is made of faith, and trust, and pixie dust.” The quote above is from Peter Pan, but sums up in twelve simple words […]
Jonathan Kenyon, Founder & ECD at Vault49, looks into some of the most iconic brands in the world and how they can either flounder or flourish. Iconic brands tap into something deeper than the feelings people usually have for companies. They go beyond mere affection to something suspiciously close to true love. Pepsi, Nike, McDonald’s, […]
Jim Cramer goes one-on-one with Apple CEO Tim Cook to find out more about what the company is seeing in China, where he sees growth in the coming year and more. In its last fiscal year, Apple generated $100 billion in revenue that was not tied to what has long been considered its flagship product, […]
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
I remember when it first happened to me. I was momentarily distracted by an incoming message from someone not in my meeting, when I was asked by those present, “What are your thoughts, Adam?” Good question. The meeting was a conference call with our 250 senior leaders and at that moment, I had no idea […]
Apple CEO Tim Cook's estimated net worth is $625 million, lower than most of his tech CEO peers, and he spends his wealth much more frugally than many others. His leadership at Apple has led to a shift in philanthropic giving.
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
