Fortune 500 companies have been using ABM as a way to create campaigns that give their target customer an experience they never had before with their brand. Here is how your company can do the same, using GumGum's collaboration with McDonald's as a case study.
The most public leaders bear the greatest responsibility during a catastrophe, whether as a head of state or a head of an organisation. Those who are displaying real humanity will be remembered.
The COVID-19 crisis has revealed two things within us: firstly, a greater appreciation for the intangible things in life that money can’t buy and, secondly, an even greater intolerance for businesses and brands who fail to support the community in their greatest time of need.
As the COVID-19 crisis has progressed, companies large and small have naturally become preoccupied with their own survival. But the ones that have collaborated with each other have shown the greatest resilience.
In an age of social-distancing measures and widespread social media, we are all paradoxically closer and further apart than ever before. For a large organisation to truly reach its employees and its customers, it must be driven by authentic values.
Lockdown measures are beginning to ease, though some business leaders will be out of the office for a while longer. Are you taking advantage of this extra enforced time at home?
The global COVID-19 pandemic has led to businesses facing significant and unprecedented challenges. As the lockdown restrictions begin to be relaxed, some companies may struggle to recover, finding that the damage done to their finances and the daily ongoing struggle to control cash flow is just too much for the business to continue.
While giants like Instagram, Facebook and Twitter remain relevant in the ever-evolving social media space, a new contender has entered the arena to a great welcome, especially amongst Gen Zs - TikTok. Founded in 2017 by its Chinese parent company ByteDance, TikTok is a video-sharing app that has been downloaded more than 2 billion times […]
Enabling remote working is not a new thing; it’s a concept companies have grown with as they utilise technology to scale globally. But never has working from home been so robustly tested as it is right now. Many organisations have adapted successfully as remote working has moved to an absolute necessity, but others are faring […]
Employers have an obligation to protect their staff’s wellbeing at work and business owners must plan accordingly and implement measures to limit the risk of infection. Here are some of the steps businesses can follow to make the transition as safe as possible and provide staff with the confidence they need to return to work. […]
A quick Google search will return study findings from McKinsey - companies with greater racial and ethnic diversity are 35% more likely to have financial returns above their industry average, and Boston Consulting Group - companies with more diverse management teams have 19% higher revenues due to innovation. Aside from the moral case, the evidence […]
Many of us within this sector have been hoping for this moment. Though no one would ever have wished it would happen in this way. The advanced technological solutions proliferating around the world demonstrate the immense power of tech for good. Let’s explore the ways they’re helping us fight COVID-19. Track and inform We’re more […]
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