How To Address The Recruitment Issues Facing Your Business

July 12, 2022
I am well aware that I chose to build a business that relies heavily on recruiting fantastic people in a fluctuating industry. Retail and hospitality has always been a unique arena in this regard and I was warned against it in the early years. For high street retail businesses, it is widely accepted that employees […]
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How Investing In Your People And Culture Drives Better Business Success

July 12, 2022
With the cost-of-living crisis, the ‘great resignation’ and the energy crisis all building momentum, HR and business leaders need to go above and beyond to keep their teams motivated and engaged. The importance of fostering a healthy business culture It’s well known that a people-first workplace culture leads to a more productive workforce and better […]
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Aspiring CEO? Here Are 10 Important Things To Know

July 12, 2022
The Cambridge Dictionary describes a CEO as “Chief Executive Officer: the main person responsible for managing a company, who is sometimes also the company's president or chairman of the board.” Although there is no standardised set of tasks for this ‘main person’, the responsibilities usually include guiding strategy, making profit, and implementing the organisation’s mission […]
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Why Black Box Algorithms Are A Blocker To Transparent And Ethical Marketing

July 11, 2022
The advent of digital marketing was hailed as a golden age. Where marketing would be personalised, relevant, and measurable. Indeed, the rise of the internet and social media platforms offered powerful ways to engage with audiences and has offered new ways of consuming relevant content and created like-minded communities for its users. But somewhere along […]
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5 Tips For Saving Money On Print Marketing (Without Compromising Quality)

July 11, 2022
1. Print front and back  This might seem like the simplest and most obvious solution, but many people don’t consider it a method for reducing the costs of printing.  In truth, this isn’t applicable for every situation - if you’re printing documents for high-profile clients or in a situation where you want things to look […]
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8 Tips For Calling Customers And Prospects

July 11, 2022
Whether it’s cold-calling a client who had shown interest in your product or simply making a follow-up call to a client who just purchased your services, one thing is for sure. Calling customers on the phone can sometimes be nerve-racking, and any sales or marketing rep can attest to it. However, it becomes easier if […]
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Ad It All Up: What Things Should You Prioritise Including In Your Out-Of-Home Ads?

July 7, 2022
Out-of-home (OOH) ads are pretty self-explanatory, as they are indeed ads on display outside people’s homes — rather than, say, on TV or online. Nonetheless, OOH ads can feed effectively into a wider marketing strategy. According to data shared by the Out of Home Advertising Association of America, “66% of smartphone users took action after […]
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5 Ways You're Helping Cybercriminals Hack Your Company’s Data

July 7, 2022
Let's face it, no CEO wakes up in the morning and says, "Today I'm going to let my systems get hacked, so some stranger can steal my company’s secrets and empty my company’s bank account". And yet, through ignorance or complacency, more than half of all internet users have experienced some type of cybercrime. The […]
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From Reaction To Prevention In The Era Of The Never-Ending Attack Surface

July 7, 2022
Even relatively small security issues on the surface have opened up opportunities for significant cyber-attacks. The Log4Shell exploit is a recent example of how a malicious code has revealed opportunities for a successful attack. Many businesses have admitted to knowingly shipping vulnerable code, and clearly, this is a calculated risk based on time to market […]
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​​3 Useful Career Tips For Young Female CEOs

July 6, 2022
Christina Kosmowski, CEO at LogicMonitor, shares her top tips for the next generation of female leaders. For a woman in business, it can be lonely at the top. Historically, the representation of women in the boardroom has been shamefully low, and equitable hiring at companies across the board has left much to be desired. But […]
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How To Prepare For Your First Day As CEO

July 5, 2022
As a CEO, for me, there were a few top lessons that I learned over a 10-year period that actually I wish I'd known the day I started. Just reflecting on them now, they seem so simple but I just didn’t have a grip on them on my first day as CEO. In fact, it’s […]
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Is Remote Working Key To Tackling The Great Resignation?

July 5, 2022
Remote-first companies offer a new way of life and are pivotal to creating the new normal when it comes to the workforce. 87% of businesses have adapted to hybrid working and job adverts for remote work increased by 307% between 2020 and 2021.   We live our entire lives online - socialising, shopping and even […]
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