It’s safe to say the past decade hasn’t been a smooth ride for SMEs. During the first half of the 2010s, the nation was still busy recovering from the aftermath of the 2008 financial crash, while the last few years have been dominated by Brexit and the economic uncertainty it has brought with it.
Anyone involved in business is facing an extraordinary challenge. For decades, ‘working in business’ has been a perfectly respectable career. It says wealth creator, driver of economic prosperity that benefits all. But lately this has changed.
We’ve reached a new year and a new decade, and we’re setting new goals and new targets for 2020, most of which will be base don the evolving business and technology landscape we already began to face in 2019.
As the new year begins, many companies begin to review their policies and their employee retention – something that can prove challenging with today’s workforce who are less likely to be loyal to a business who doesn’t prioritise factors that are important to them.
When it comes to business, there’s a basic structure of how things are done. There’s your product or service, the interaction between the customer and the product, the means to acquire the service, and a means to get paid providing it.
From Pepsi’s infamous ad featuring Kendall Jenner quelling police tensions over a soft drink, to fashion brands using one token plus-size model to profit off the back of body positivity, criticism is rife. As a result, trust in businesses is dwindling. Businesses need to make real change happen to reflect their corporate social responsibility policies […]
Companies are increasingly moving online, advertising now exists as much on screens as on billboards, and marketing has become increasingly digital in its focus. And it is not only corporate organisations which have changed with the growth of online; their customers have too. Empowered by social media, online reviews and influencer advocacy, customers have a […]
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