Tell us about the very beginnings of The Blonde Salad? Whose idea was it and how did you turn Chiara’s blog into a media company & a talent management agency? It all began in October 2009 when I was doing an internship in USA and Chiara was in Milano studying and feeding her passion for […]
Successful businesses depend on hugely successful marketing strategies. Getting your business recognised is a key part of getting your business up and running, as well as helping it grow.
The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.
Over the last few years, we’ve witnessed a growing undermining of experience, knowledge and established expertise across the board - from politics to pop culture. In turn, ‘influence’ has become democratised by a proliferation of tech and we’re now drowning in data - making it nearly impossible to know what’s a reliable source of information. This is having a […]
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
The authority of social media is getting greater and trying to push against its power is becoming increasingly difficult. As of January 2018, there were approximately 3.196 billion social media users around the world, which shows a growth of 13% from 2017. This Smart Insights data suggests that not only are billions of people — […]
Ingmar Rentzhog is a Swedish entrepreneur who founded and serves as the CEO of We Don’t Have Time, a tech start-up aiming to become the world’s largest social media platform for the climate crisis. He also is a Climate Reality leader trained by US former Vice President Al Gore. Here Ingmar tells all about his […]
This sentence has never been truer now that GDPR is in effect across the EU. Dileep Pisharody, Partner at Rosling King, delves into some of the business risks ahead, insurance renewals and the difficulties even larger tech firms can’t yet overcome. Much has already been written about the EU General Data Protection Regulation (GDPR) and […]
Beth Trier, CEO of Trier and Company, discusses starting her company and the future of the PR industry. You began your career as a journalist. What made you move to the PR industry? I began my career as Fashion Editor with the San Francisco Chronicle in the early 80s. The retail scene in San […]
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