Russ Ruffino: Why More Clients Doesn’t Always Equal More Profit

December 21, 2020
In this interview, Ruffino discusses how conventional marketing wisdom may not be the way to go for service businesses as sometimes, it’s better to work with fewer clients.
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The Rise of Cyber Monday and the Death of Retail

November 28, 2020
As one sales holiday ends, another begins.
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What an Online Black Friday Means for Business Owners

November 26, 2020
eCommerce is set to see a boom year like no other. The companies that have invested smartly in their supply chains will reap the biggest gains from the year's biggest sales event.
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Alibaba Generates $70.6 Billion in Singles’ Day Sales

November 11, 2020
The Chinese tech giant boasted eye-popping sales, but the event was overshadowed by looming anti-monopoly regulations.
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Bezos Regains $200 Billion Net Worth as Prime Day Arrives

October 13, 2020
A 4.75% rise in Amazon’s value boosted the net worth of the world’s richest man by an additional $8.5 billion.
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Ikea Plans Physical Expansion Even as Customers Move Online

October 7, 2020
The furniture giant’s new CEO plans to open a record number of new stores, but with a different format from before.
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Amazon Reveals Palm-Scanning Retail Technology

September 30, 2020
Amazon hopes to licence the new biometric technology to third parties to transform business transactions.
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How to Implement a Successful Sales Communications Strategy

August 26, 2020
Businesses have one main goal: to make sales. Organisations are pooling more time and money than ever into marketing, product development, and digitalisation in an attempt to find new and successful ways to increase their sales.
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Marketing Mistakes to Avoid During the Pandemic

August 24, 2020
In uncertain times, marketers must update their strategies to avoid alienating the audience they are trying to reach.
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Consumer Mindsets in a Post-COVID World

July 22, 2020
With retail at the forefront of the sectors impacted by the COVID-19 pandemic, luxury brands must contend with marketing themselves to a consumer base that has been fundamentally changed.
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Former Wirecard CEO Markus Braun Arrested

June 23, 2020
As the German payments company falls deeper into scandal following a €1.9 billion balance sheet hole, its former CEO has been arrested on suspicion of fraud.
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Huawei Overtakes Apple and Samsung as Smartphone World Leader

June 16, 2020
To the surprise of many, Huawei overtook Samsung as the world’s largest smartphone manufacturer in April, with a 2% greater market share.
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