It’s not just about creating something that your audience might like. Yes, you should research thoroughly and create something of high quality. Still, unless you take the right steps to inform your target audience that a solution exists, as well as steps to convince them it is a great option for them, you are doomed […]
According to Gartner, there has been a radical shift in priorities for CEOs that has not been seen in 15 years, with people, purpose, prices and productivity as key issues for the C-suite this year. With shifting priorities in response to macro trends and economic factors, there is no better time for CEOs to reimagine the […]
None of us is immune to mistakes. Some of us make the same mistakes time and time again. If we are unable to learn from our mistakes, we are liable to inflict unnecessary stress on ourselves and lose the opportunity to grow. It’s the same in selling. Whether you are on the front line or […]
We are in an era where many organisations have an abundance of data. What used to be a luxury due to the significant costs involved, thanks to technology, is now readily available in swathes.
There are so many promising companies with great products which fail, while ones with a great story to tell often succeed. Apple is a good example of a company that understood from the very start that a great product isn’t enough. Yes, its products are great but Apple wasn’t the first company to design the […]
Crevan O'Malley, UK Country Manager at HubSpot, lists some important factors to take into consideration when scaling a business post-pandemic. Despite a very challenging two years, and a similarly complex environment still on the horizon, organisations remain focused on growth. In fact, Deloitte suggested that UK companies are entering the new year with greater optimism […]
Most businesses are interested in selling their products or services and are ready to spend significant sums of money on marketing campaigns, upgrades to their product, service, or mode of operation, and digital transformation. However, while focusing on the aforementioned areas, they sometimes neglect the customers they want to serve and do not put enough […]
On Black Friday, Andy McNab, VP EMEA at Fanplayr, explains how companies can optimise the traditional start of the Christmas shopping season to establish loyal brand followers. The UK is now the source of more than 10% of the world’s online searches relating to Black Friday, indicating just how enthusiastically British shoppers have embraced an […]
On arrival at the city of Thebes, Oedipus encountered the great sphinx. If Oedipus could answer the sphinx’s riddle, he would be able to enter; if not he would be devoured. In the age of deep tech, our heroes are those who have undertaken their own personal odysseys to become billionaire founders of unicorn startups. […]
Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been collectively forced into perhaps the biggest digital leap forward of all time, and it has already revolutionised what customers expect […]
Fiona Logan, Chief Executive of Insights Learning and Development, shares 7 important reflections from navigating throughout the covid-19 pandemic. Over the past 18-months, despite significant challenges, Insights has used the disruption caused by the global pandemic to engage more deeply with our communities and drive customer-centric innovation. Prior to March 2020, we had robust growth […]
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