Customer Interest Before Self-Interest

November 1, 2021
We introduce you to Wascosa – a Swiss company focussed on the hiring out and management of freight cars for rail traffic and a pioneer in the industry. Peter Balzer is the Chief Executive Officer of Wascosa and works closely with Philipp Müller, Chairman of the Board of Directors. Peter has been in charge of Wascosa's fortunes since 2014 and since then has helped the company to become the fourth largest wagon leasing company in Europe. He tells us all about it over the next few pages.
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Mark Zuckerberg Announces Facebook’s New Name As Meta

October 29, 2021
The company said the new name would better encompass what it does as it expands its reach beyond social media and focuses on areas such as virtual reality (VR). While the name change will not apply to the company’s individual platforms, such as Facebook, WhatsApp, and Instagram, the rebrand has nonetheless prompted backlash.  The move […]
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Tesla Hits $1 Trillion Market Value, Boosting Elon Musk’s Wealth By $25 Billion In One Day

October 26, 2021
The rise in Tesla’s share price has further bolstered the fortunes of its founder and chief executive, Elon Musk. According to Forbes, Musk became $25 billion richer following the deal with Hertz, making him wealthier than any billionaire ever. Recently, Morgan Stanley predicted that Musk will become the world’s first trillionaire.  Tesla’s stock market value […]
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The Dangers Of Putting Profit Before Customers

October 25, 2021
On arrival at the city of Thebes, Oedipus encountered the great sphinx. If Oedipus could answer the sphinx’s riddle, he would be able to enter; if not he would be devoured. In the age of deep tech, our heroes are those who have undertaken their own personal odysseys to become billionaire founders of unicorn startups. […]
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How Can Businesses Help Mitigate The Current HGV Shortage Crisis?

October 21, 2021
Annie Button, professional content writer and branding aficionado, takes a look at what businesses can do to mitigate the current HGV shortage. The UK is suffering from a shortage of over 100,000 HGV drivers, as a result of the combination of enough unqualified individuals to fill the roles, the fallout from Brexit and the pandemic […]
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Foxconn Unveils 3 New EV Prototypes As It Moves Away From Consumer Electronics

October 20, 2021
The tech company has unveiled three sleek battery-powered prototypes: a luxury sedan, a crossover SUV, and an electric bus. However, according to the press release, it appears that Foxconn does not plan to sell EVs itself. The vehicles will instead be released under the “Foxtron” brand in collaboration with other car manufacturers, such as Taiwan’s Yulon […]
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Customers Of 2022: Books To Read Today, To Understand Customers Of Tomorrow

October 19, 2021
Businesses across all industries have always had to deal with ever-changing customer behaviour, but the global pandemic has transformed the way many customers interact with companies within a very short period. The world has been collectively forced into perhaps the biggest digital leap forward of all time, and it has already revolutionised what customers expect […]
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Honda Aircraft Unveils HondaJet 2600 Concept That Can Fly Across The US Nonstop

October 14, 2021
The business jet is intended to sit at the upper end of the light-jet segment while still having sufficient range and size to enable it to compete in the mid-size market. Honda says the aircraft would be able to fly across the entirety of the US at heights never before reached by a light jet. […]
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Amazon To Allow Many Employees To Work From Home Indefinitely

October 13, 2021
The new policy was announced in a blog post and is a change from Amazon’s previous expectations that most staff members would return to the office at least three days a week when offices reopen in January. The message was signed by Amazon CEO Andy Jassy and said that it is ultimately for the company […]
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ASOS Chief Executive Nick Beighton Steps Down From The Online Fashion Giant

October 11, 2021
Nick Beighton has served as ASOS’ Chief Executive since September 2015, having joined the company 6 years earlier. Beighton will now step down from the company with immediate effect as ASOS searches for new leadership to further accelerate its international growth. ASOS has already started to look for Beighton’s successor. In the meanwhile finance chief Mat […]
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Musk To Move Tesla’s Headquarters From California To Texas

October 8, 2021
On Thursday, Tesla Chief Executive Elon Musk said he plans to move the electric carmaker’s headquarters from Silicon Valley’s Palo Alto, California, to Austin, Texas, where the company is building a massive car and battery manufacturing complex.  Tesla joins Oracle, HP, and Toyota in moving its headquarters from California to Texas. While Silicon Valley is […]
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Elon Musk: The Inspirational Success Story Of Tesla’s CEO

October 7, 2021
Elon Musk is the billionaire entrepreneur and business magnate responsible for co-founding the cutting-edge companies PayPal, Tesla, and SpaceX, amongst others. Over the years, he has been compared to the likes of Steve Jobs and Henry Ford, and even Iron Man, with actor Robert Downey Jr allegedly modelling his portrayal of Tony Stark off of […]
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