Just like a company, nations use their image to attract investment - and for a lucky few, the Mars race could become the biggest brand booster of the century.
The responsibility of building a global response to climate change rests on big business. Even those not involved in the energy sector must overhaul the way they operate to create a real change.
In a mountingly cynical business environment, there is no faster route to success than to show your customers, employees and communities that you are serving them.
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