Loyalty schemes have become ubiquitous in modern business, largely because they can be implemented in some form within almost every industry. However, questions remain over the most effective way to run such a scheme.
Rapid advances in technology, changing attitudes to work, plus multigenerational and diversity trends are all contributing to a cultural shift in the workplace.
In a digital economy, the future role of CEO and CTO will be more closely intertwined as we see an increasing synergy between technology and business growth.
Many entrepreneurs are now starting to create online businesses that rival physical stores due to the lack of need for premises, the ease of selling products online, and new revolutions in marketing.
We are squarely in the age of ‘wokeness’ - the state of being aware and motivated by problematic norms, systemic injustices and the overall status quo.
There is a phrase in the world of business that often gets thrown around prior to a big decision, it goes: “The bigger the risk, the bigger the reward,” and successful entrepreneurs often dabble with these risks if they’re to get to the higher levels of prestige in business.
Understanding employees and what drives them to be productive is a difficult challenge most businesses today are faced with. According to research reports, millennials are increasingly ambitious but lack the motivation to progress in a employed career.
Negotiation occupies a dominant position in the business world, particularly when it involves international transactions. Understanding and managing cultural differences are essential to successful negotiations in an increasingly globalised commercial environment.
As ASOS issues its second profit warning in seven months, the online fashion retailer whose issues are said to come from warehouse-related confusion, non-functioning Eurolab software and troubled third-party brands, is not giving up the fight against these operational challenges just yet.
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers.
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