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k.hristova

Together for Tomorrow

July 29, 2022
W. Kenny Massey is the President and CEO of Modern Woodmen of America - a nearly 140-year-old, member-owned, fraternal financial services organisation based in Rock Island, Illinois. Modern Woodmen serves nearly 730,000 members throughout the United States.
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What’s the Future of Crypto & NFTs?

July 29, 2022
Viktor Uzunov is a 30-year-old Bulgarian-born blockchain entrepreneur and marketing specialist. He moved to London in 2011 to pursue a career in finance and after trying university and studying for a degree in International Relations at the University of Greenwich, he dropped out after his second year to gain some practical experience and start an entry-level marketing position in a small London company. After a year there, Viktor managed to talk his way into a Marketing and Client Entertainment role at Jefferies LLC without having an inkling of what exactly he was supposed to be doing. Fast forward a few years and he managed to climb all the way to becoming Strategy Marketing and Client Entertainment Manager for EMEA/AP and a master of the craft.
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How to Avoid the Sale of a Company or a Merger Leaving a ‘Twitter Taste’

July 29, 2022
Twitter’s plans to sue Elon Musk proved another twist in a fractious deal. It’s been an acrimonious acquisition process and the entrepreneur’s intentions to countersue the social media company suggest there are more difficulties to come before a resolution is finally reached.
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Flexibility, Not Four Days: Why Autonomy is the Key to a Productive Workforce

July 29, 2022
As of July, thousands of UK employees have enjoyed a three-day weekend, every week for at least six months, with zero loss of pay. To most of us, it sounds like a dream scenario—after all, a bank holiday is often the highlight of a working month. But what effect would regular extended weekends have on business profits? And can workers really be as productive in four days as they were in five?
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Why Brand Tracking Matters

July 29, 2022
We had the pleasure to connect with Nico Jaspers, who introduced us to the importance of brand tracking and his company Latana.
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Sustainability: Are You Contributing to the Communities You Serve?

July 29, 2022
“I wish I had been more thoughtful about our company’s impact on its communities” was a comment I didn’t expect to hear from CEOs I’ve interviewed.
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Top 5 Luxury Destinations for Summer 2022

July 29, 2022
With the beach holiday season in full swing, we round up CEO Today’s top five luxury holiday destinations for summer 2022.
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The Top 8 Business Reads for the Beach

July 28, 2022
CEO Today’s ultimate summer 2022 reading list.
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The Secret Reason Elon Musk Pursued Twitter

July 1, 2022
Elon Musk’s offer to purchase Twitter caused investors to pummel Tesla, gouging out billions of dollars in Tesla’s market value. Investors doubted he could run both companies equally well, let alone all of his other holdings.
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Solving Global Problems with Talented People

July 1, 2022
Amy Golding is the CEO of Opus Talent Solutions, which solves global problems with talented people. It works in the future-focused markets of digital, renewable energy and sustainability to try and help companies build their future workforce in sectors that are cripplingly short of people with the right skills – and that our economy and planet desperately need. Opus Talent Solutions works at the most senior level, all the way down to helping people get into these exciting industries with the right training and work experience.
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How Tennis Serves Up a Lesson in Simplicity that Organisations Should Learn

July 1, 2022
The Wimbledon tennis tournament is in full swing. Tennis is a unique sport in many ways with its bizarre scoring system; the number of biomechanical, equipment, surface and weather variables it brings into play; and, the complex interaction between mentality and physicality that it demands of its players. But perhaps the biggest oddity in tennis is a fundamental difference in the nature of the spectator sport versus the participation sport: although the vast majority of club players almost always play doubles, almost all of them prefer to watch singles. These are two massively different games in terms of patterns of play, technique and strategy, and it strikes me as quite strange that people choose not to watch the sport they play and vice versa. I can’t think of any other sport in which this dichotomy exists.
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Big Plans, Little Trust: Why Leaders Need to Get Net Zero Reporting Right

July 1, 2022
Every business leader will be feeling the pressure to articulate a net zero transition plan, as stakeholders continue to demand more action from companies to tackle the climate crisis. But as we see more companies being called out for perceived ‘greenwashing’ – it has never been more important to report net zero strategies in a clear, transparent, and credible way.
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