Strategy

The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these…

As businesses grow, so does the data that is gathered and companies are turning to artificial intelligence and other cloud-based technologies to unleash tremendous value in the process.

Gad Elkin, Vice President of UK & Ireland at F5 Networks, discusses the ways in which the C-suite should be redefined in order to achieve the best business strategies.   Most major strategic shifts tend to happen at board level,…

We have heard these things many times: “it is all about the network” and “who you know matters more than what you know.” In today’s professional world, networking is the most important skill. People who can develop, scale, maintain and…

When your company’s computer systems are hacked, the chances are that some of the stolen data will end up for sale on the dark web. No business, large or small, can afford to look away. The dark web has multiple identities. Parts of this…

It’s been an eventful year so far at Act-On. We’ve hired a ton of people, experienced exciting transitions, felt growing pains, and seen the benefit of dedicated teamwork as our strategies come to life and take shape with tangible progress.…

Political, social and technological disruptions are set to shake up the business world more than ever over the next 12 months, putting increased pressure on the decision-making capabilities of the CEO.

Activist investors have been in the news recently, with Edward Bramson’s activist investment fund making it clear that as one of Barclays’ biggest shareholders, it wants to have a say in future strategy and in appointing a new chairman.

We have heard these things many times: “it is all about the network” and “who you know matters more than what you know.” In today’s professional world, networking is the most important skill. People who can develop, scale, maintain and…

Companies with overseas investors or seeking overseas investment and which, therefore, need to present their opportunity on a multi-lingual basis should consider adopting a transcreation rather than a translation strategy for the…

Your favourite film was released when you were 15. The same goes for books. Games. Films. Well, statistically, anyway. It’s been found that, if you’re of a certain age, you’ll remember things like Biff from Back to the Future, but won’t…

Prevailing wisdom holds that banks are officious and sluggish, while tech startups are quick and nimble. The two business models–and those who work within them–have little in common. Prevailing wisdom is wrong: in reality, the skills…