Why Reputation Management Matters for Business Success

February 12, 2025
Imagine losing a major client overnight — not because of poor service, but because of a single bad review that went viral. In today's digital world, your brand’s reputation can make or break your success. Consumers trust online feedback more than ever, and one negative comment can spread like wildfire, damaging years of hard work. […]
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The Spread Of Viral Videos: Can Your Business Control The Uncontrollable?

June 13, 2022
Building a company from the ground up is always going to be difficult. A lot of the time, we put our heart and soul into a business, only for it to not work out or fall at the final hurdle. This is why digital marketing is so important. For your company to have the best […]
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How Much Attention Should Your Business Give To Ethics?

April 5, 2022
Pete Evans, Managing Partner of SalesStar UK, addresses how much attention businesses should give to ethics. Every business wants to be seen to be ethical in practice, but often things happen in the background which fall under the radar meaning the claim of being ethical isn’t actually fully true. Why does this happen? Because the […]
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How to Create Value at Every Turn

March 24, 2021
It all starts at the top. The board must recognise the increasingly diverse role played by the CFO and how it can empower the business.
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COVID-19 and Reputation: A New Reality for Business?

July 31, 2020
Having been plunged into uncertainty by coronavirus, businesses have been rapidly rethinking their stakeholder management priorities, conscious that the corporate reputation rulebook is being rewritten. Some are already showing they have learnt from these valuable lessons as the Black Lives Matter crisis unfolds. My assessment is that we’re now in the middle of a second […]
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The Challenge of Making CSR Work Across Large Organisations

June 29, 2020
A breakdown of the role that corporate and social responsibility plays in public and employee perceptions of large companies, and how it can be made to work without seeming disingenuous.
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How to Build Your Personal Brand As a CEO

December 12, 2019
Having a personal brand is nothing new. But it’s something that more and more people are focusing on as competition heats up and businesses look for a way to stand out.
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Plane Crashes Force Boeing CEO to Waive Bonus

November 6, 2019
Following two crashes which led to the deaths of 346 people on Boeing 737 max airplanes, Boeing’s Chief executive Officer Dennis Muilenburg has opted to waiver his yearly bonus.
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What’s Your Brand Personality?

February 14, 2019
How you would describe the personality of a friend is no different than how you would describe a business, by a unique set of characteristics.
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The Top Challenges Bitcoin Exchanges Face

January 31, 2019
The cryptocurrency industry is one of the most difficult to operate in. It is a brand-new industry that is constantly evolving by the day. This makes for a very exciting but incredibly challenging business. We have faced various external challenges relating to the banking industry, gaining trust from consumers, regulation and more. We would say […]
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A CEO’s 5 Step Guide to Managing Corporate Scandals

December 17, 2018
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
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CEO Reputation 101: How Image Impacts Your Business

November 16, 2018
Apple is one of the most reputable and successful brand images in the world; and there's a reason. As a CEO, you’re at the top tier. What you say and do will have an impact both internally and to the world. Your reputation is all about how others perceive you. If you want to shed […]
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